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To soften the mood of an upset customer, offer a surprise gift.

HOW? Jeffrey Gitomer suggests telling the customer, "Mr. Johnson, you have qualified for our ‘We-Messed-Up Customer Bonus Program." Then, depending on the severity of the error, give him a card for a free dinner, a $50 gift certificate, a free jewelry cleaning, or a “Private Sale” card that lets him purchase anything in the store, today only, at a 15 percent discount.

WHY? It's a pretty slick way to cool down a heated situation.

SOURCE: Jeffrey Gitomer

    Get more great sales advice from Jeffrey Gitomer, one of this year's "Monsters of Sales", at The SMART Jewelry Show.  
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