Spread the good word via cards...

 

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YOUR TIP FOR NOVEMBER 15, 2011


[h3]Get your holiday cards to inspire additional word of mouth. [/h3]
HOW? Author and entrepreneurial expert Joe John Duran suggests writing on your holiday cards: "As you know, we grow this business primarily by word of mouth, so I want to give special thanks to our dear friends and customers who thought of us and sent us their friends and associates to help fill their jewelry needs. We could not grow without your help. Happy holidays!"

WHY? Recipients are both thanked for sending customers to you and made aware of how important those references are to you. And at the perfect time of year.

SOURCE: INSTORE
COMMENT ON THIS TIP | PRINT VERSION


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