Asking for referrals? You haven't done your job.

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If you need to ask for referrals, it means you haven't done your job.

WHY? Often, we at INSTORE tell you to ask your customers for referrals. And sure, it is a smart practice. But you know what? Jeffrey Gitomer, best-selling author and keynote speaker at The SMART Jewelry Show Chicago, makes a good point when he says that if you were doing your job at the highest possible level, you wouldn't have had to ask for that referral at all.

HOW? Provide service that is so outstanding people won't be able to refrain from talking about it to their friends.

SOURCE: Jeffrey Gitomer

    Get more great sales advice from Jeffrey Gitomer, one of this year's "Monsters of Sales", at The SMART Jewelry Show.  
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