3 items is not too many, not too few. It's just right.

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Sales mantra: If you overshow, you’ll get no dough.

WHY? You want to amaze and astonish the customer, not confuse them, says Shane Decker, a featured "Monster of Sales" speaker at the upcoming SMART Jewelry Show Chicago.

HOW? When you bring out your merchandise, bring two to three options — never less than two, never more than three. Fewer than two choices will convince the customer that you have a limited selection, more than three will confuse, leaving them undecided and unwilling to commit to any one choice.

SOURCE: Shane Decker

    Get more great sales advice from Shane Decker, one of this year's "Monsters of Sales", at The SMART Jewelry Show  
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