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Video Categorty 1

This section is designed for "special content" -- for instance, lists of headlines on the front page of sections. Having it be a seperate category allows us to not have JomComment appear on the page.

HUNDREDS OF DAILY TIPS AVAILABLE HERE

Smart ideas for jewelers from our popular daily email from INSTOREMAG.COM. Perfect to share at your next morning meeting. Sign up to receive "Worksmart" tip bulletins every day in your mailbox here.


Presenting the very best behaviors by retail jewelers across America. Includes tested ideas for jewelry store sales, events, promotions, parties and marketing as well as jewelry store employee management, inventory strategies, store makeovers, and store security.

DISCOVER MORE THAN 100 BEST ACTIONS ON THIS PAGE

Proven ideas for jewelry store promotion and management, from some of the country's most innovative jewelers. Read them all on this page.


Benchmarks

Smooth Sellers

KEY JEWELER SURVEY QUESTIONS ANSWERED HERE

Jewelers answer key questions about their businesses. Read the archives of more than 100 columns to learn demographic information and best practices from jewelry stores.


LEARN HOW TOP JEWELERS BUILD THEIR BRANDS

Brand Portfolio studies how top jewelers use advertising, public relations, store events and merchandising to create the strongest possible brand image. Catch our full archives here.


TRUE STORIES FROM INSIDE JEWELRY STORES!

Jewelry store owners share some the notable events — funny, heartwarming, or downright odd — that have occurred in their jewelry stores over the years.


LEARN WHAT MAKES SMART JEWELERS TICK

Two running personality and lifestyle features on jewelry store owners — My Life and Sanity Files — reveal the hobbies, dreams and life philosophies of jewelers around the country.


CATCH BIG NEWS STORIES FOR JEWELERS EVERY MONTH

Don't miss our quick, easy-to-read summaries of the biggest news from around the jewelry industry each month for jewelry store owners.


full "ask instore" archives here

You ask the questions, we track down the answers. Experts and gurus answer the questions jewelry store owners have on issues ranging from sales tips to marketing ideas to management advice. Have a question? Email This email address is being protected from spambots. You need JavaScript enabled to view it. to have the questions answered in the pages of INSTORE.


MONTHLY EVENT IDEAS AND TO-DO'S FOR JEWELERS

Stay productive and profitable with our monthly to-do's and event ideas for jewelers. Plus, jewelry store anniversaries and birthstone information.


CATCH ALL INSTORE'S COLUMNISTS HERE

With dozens of experts and hundreds of columns, it's everything you need for running your jewelry store here — store design, marketing your brand, managing your staff, and making the biggest possible impact in your community. Dig in!


FULL DAVID GELLER COLUMN ARCHIVES HERE

Get an education on managing your jewelry custom design and repair department from INSTORE's guru on the subject, David Geller. Complete archives of more than 100 columns available here. Be sure to read them all.


THE ULTIMATE DAVID BROWN RESOURCE

INSTORE's numbers guru, David Brown, shares his thoughts on jewelry store inventory, product turn, money management, cash flow and making a profit in your jewelry store.


MORE THAN 100 SHANE DECKER SALES COLUMNS HERE

Super-charge your jewelry sales team with exclusive sales advice and tips for selling more jewelry from the jewelry industry's pre-eminent sales trainer, Shane Decker. Challenge your staff to read them all!


Dave Richardson mini-columns, can be sorted later.

Commentary The Business

READ TRUE-LIFE SCENARIOS FROM JEWELRY STORES

See how jewelry stores handle their knottiest customer problems and staff issues in Kate Peterson's monthly column presenting fictionalized scenarios based on real events.


The ultimate tips library for jewelry store owners

Over the years, INSTORE has produced thousands of useful tips on jewelry store marketing, sales, management, inventory, promotions, events and more for jewelers. Dive in and get your next great idea right now.


THE JEWELRY INDUSTRY'S TOP PRODUCT COVERAGE

Ready for a feast for the eyes? Dive into INSTORE's extensive product coverage archives since 2002. It's like a brief history of great jewelry design. Featuring gold, silver, platinum and alternative metals. Plus diamonds, colored gemstones and alternative materials. And of course, rings, earrings, bracelets, pendants, brooches, charms and much, much more.


Includes "Down the Decades" and designer profiles by Joyce Jonas.

Includes our "In Time" section.

CATCH INSTORE'S TOOLS, EQUIPMENT AND SERVICE COVERAGE

Peruse jewelry tools, jewelry equipment, and jewelry services. Also see catalogs from jewelry manufacturers and other creative sales-boosting products for jewelry stores.


Trade show and travel diaries from our readers. Could be a special package.

Bench stories for future use, including Joel McFadden's "Bench Warmers"

MORE SPECTACULAR INDESIGN PRODUCT COVERAGE HERE

Don't miss INDESIGN's coverage of the absolute finest in fine jewelry design. Complete archives available here.


THE FINEST JEWELRY DESIGNS ... AND HOW TO SELL THEM

Expert fine jewelry retailers share their ideas on selling some of their favorite designs. Each month, pick up great sales angles for some of the finest jewelry design around.


Move to "Sorted" temporarily, so it can still be found online.

TOP RETAILERS SHARE THEIR FAVORITE THINGS

Some of the country's best jewelers share the things they love and that inspire them most.


MEET THE TOP SELLERS OF FINE JEWELRY BRANDS

Each month in "Brand Ambassador", top sellers of fine jewelry brands share their favorite tips and advice for selling that brand. Full archives here.


SEE WHAT JEWELRY THE STARS ARE WEARING

INDESIGN checks out the stars' dazzling jewelry, and analyzes why different jewelry combinations work for celebrities. Read the archives here.


EXPERT JEWELRY STYLE ANALYSIS HERE

Each issue in "Style Counsel", INDESIGN's style experts weigh a current jewelry trend and offer their thoughts on its staying power. See the archives below.


E-Edition

FRESH INDUSTRY NEWS AND PRESS RELEASES

Stay up to date with the latest jewelry industry happenings with our roundup of news from suppliers, associations and other businesses. Send your news to us at This email address is being protected from spambots. You need JavaScript enabled to view it..


CHECK OUT AMERICA'S COOLEST JEWELRY STORES HERE

See INSTORE's in-depth profiles of some of America's most innovative, most spectacular jewelry stores. Full archives available here. To enter your store in America's Coolest Stores, go to americascooleststores.com.


CHECK OUT AMERICA'S COOLEST JEWELRY STORES HERE

See INSTORE's in-depth profiles of some of America's most innovative, most spectacular jewelry stores. Full archives available here. To enter your store in America's Coolest Stores, go to americascooleststores.com.


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