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| YOUR TIP FOR APRIL 9, 2012 |
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Build a discount into your prices.
WHY? Jewelry is one of those businesses where everyone expects a deal, says sales guru Jeffrey Gitomer. HOW? Include a small margin you can give away. Consider it a marketing strategy. SOURCE: Jeffrey Gitomer
Get more great sales advice from Jeffrey Gitomer, one of this year's "Monsters of Sales", at The SMART Jewelry Show
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