Service Short: March 2012
BY The INSTORE TEAM
Published in the March 2012 issue
1&1 MY WEBSITE OPTIMIZED
1&1 Internet Inc. has upgraded 1&1 MyWebsite, which offers templates tailored to jewelers. Sites will be optimized for display on smartphones, while a socialmedia interface will connect with Facebook and Twitter. Packages are available from $9.99 to $29.99 per month.
Information: www .1and1.com or (877)-GO-1AND1
KAMELEON RELEASE NEW LOOK BOOK
Kameleon Jewelry’s Look Book, Vol. 11, boasts 53 redesigned pages showcasing the Kameleon collection and introducing six new jewelry pieces, 37 JewelPops (including the company’s first collegiate design), 11 styles of sunglasses and two new pendant lines featuring brightly colored enamels and natural healing stones.
STARCRAFT ACCENTUATES LOVECRAFT
StarCraft is offering marketing support for its new LoveCraft brand, which emphasizes bridal and quick-turning product. Features of the program include imprinted jewelry boxes, in-store signage and displays, web tools, video, billboard art and customizable marketing campaigns with a social media focus.
STULLER SCHEDULES BRIDGE CONFERENCES
Stuller has scheduled nine Bridge Conferences for customers between April and October at its headquarters in Lafayette, LA. The conferences tackle contemporary areas of potential improvement for traditional jewelry stores, with a mix of educational seminars and group dialogues. Registration is open online.
JP DIAMONDS OFFERS MARKETING SUPPORT
JP Diamonds has released its 2012 catalog featuring pendants, earrings, crosses, fashion rings and bridal. The company offers free marketing support. The catalog can be customized with a retailer’s name on it.
TRY ON AN ICE-WATCH
Ice-Watch has released a free iPhone/iPad app that allows customers to view news and videos, browse collections interactively and try on watches for size using a simulator. The store locater displays a list of more than 7,000 stores that carry Ice-Watch while geolocation technology can direct customers to the nearest stores on a map.
IGI CERTIFIED BY RESPONSIBLE JEWELRY COUNCIL
The Responsible Jewellery Council announced that the International Gemological Institute — North & South America (IGI) has achieved certification by meeting its ethical, social and environmental standards.