Chris Burslem

Chris Burslem

Chris Burslem is the group managing editor of INSTORE. He loves it when good ideas triumph.

Write on Monday, 05 January 2015 Published in Customer Service

“How much later can a shopper wait?” wondered James Sickinger in the immediate aftermath of the 2014 holiday season.

It was a question jewelers across the country were asking themselves, as a late surge of buying turned the season into a surprisingly merry one for many store owners.

Write on Wednesday, 03 December 2014 Published in Customer Service

Black Friday’s not what it used to be. It’s not even what it was a year ago. With U.S. consumers spending an estimated 11 percent less in the four days following Thanksgiving Day compared to the same period in 2013, it’s no surprise many jewelers also reported a subdued start to the holiday season.

Write on Friday, 12 September 2014 Published in Customer Service

Do men talk over you in conversations? Fail to register what you're saying? Explain things to you in a tone that suggests you're a bit slow?

Chances are you are a retiring, shy man. More likely, though, you are a woman.

Write on Friday, 29 August 2014 Published in Customer Service

The data-sorting process continues as we prepare the results of our 2014 Big Survey for the October edition of INSTORE. And, while we've been through this many times before, the responses never cease to amaze us. Here is a good example: the pre-editor's cut of Question 18: What’s the most interesting thing you’ve taken in as barter or trade-in in lieu of a cash payment? Enjoy!

Write on Friday, 22 August 2014 Published in Customer Service

If there was one "good" thing about the Great Recession, it was that just about all retailers had company in their misery. With the economy in such a bad way, it was hard for anyone to thrive no matter how strong their business model.