Chris Burslem

Chris Burslem

Chris Burslem is the group managing editor of INSTORE. He loves it when good ideas triumph.

Write on Friday, 12 September 2014 Published in Customer Service

Do men talk over you in conversations? Fail to register what you're saying? Explain things to you in a tone that suggests you're a bit slow?

Chances are you are a retiring, shy man. More likely, though, you are a woman.

Write on Friday, 29 August 2014 Published in Customer Service

The data-sorting process continues as we prepare the results of our 2014 Big Survey for the October edition of INSTORE. And, while we've been through this many times before, the responses never cease to amaze us. Here is a good example: the pre-editor's cut of Question 18: What’s the most interesting thing you’ve taken in as barter or trade-in in lieu of a cash payment? Enjoy!

Write on Friday, 22 August 2014 Published in Customer Service

If there was one "good" thing about the Great Recession, it was that just about all retailers had company in their misery. With the economy in such a bad way, it was hard for anyone to thrive no matter how strong their business model.

Write on Friday, 15 August 2014 Published in Customer Service

We'll soon be closing this year's Big Survey and from the early returns we're confident it will be one of our best yet. We have managed to get a great response -- one of our biggest ever -- and collected some fascinating data.

Here are just 10 findings that caught my eye after taking a quick glance through the early results:

Write on Friday, 08 August 2014 Published in Customer Service

In an upcoming Tech for Your Store column, we look at how iPads and other tablets are evolving as retail tools.

When it first appeared just over four years ago, most retailers immediately saw the iPad's potential as a high-resolution look book with a capacity to show off more inventory than any one brick-and-mortar store could possibly hold. This was particularly useful for custom designers who create a lot of one-off pieces (or even if they just wanted to show off CAD renderings in an eye-pleasing way.)