AGA Las Vegas Conference Will Delve Deeper Into the Synthetic Diamond Trade

As a follow up to last year's highly successful conference, the Accredited Gemologists Association has tapped gem industry expert Gary Roskin, GG, FGA, and host of the Roskin Gem News Report, to moderate this half-day program featuring some of the most important industry leaders handling synthetic gem quality diamonds.

A hands-on, discovery hour provides attendees with the opportunity to handle and become familiar with gem quality synthetic diamonds.

This event features leading innovators from the synthetic diamond industry, discussing current market trends, including the availability, size and quality of gem quality synthetic diamonds, the wholesale and retail sales trends, as well as the identification of single stones and parcels of melee.

Guest participants include: Tom Chatham, Chatham Created Gems, delivering synthetic gem quality diamonds to the retail trade; Dr. James Shigley, distinguished research fellow at GIA's gemological research laboratory, to give us insight into what is possible; Thomas Hainschwang, director of GGTL Laboratories/Gemlab (Liechtenstein), who provides the jewelry manufacturing trade with testing services for sorting synthetic diamonds from natural diamonds; and Alex Grizenko, of Lucent Diamonds, representing the field of treatments with synthetic gem quality diamonds.

Russell Shor, GIA's senior industry analyst, noted in 2012 that it was the year of the synthetic diamond. Well, he may have been a few years premature, but we think he is now right on the mark, as it looks like 2015 will certainly be the year as with more and more synthetic gem quality diamonds enter the jewelry industry, not just as samples, but as actual retail product lines.

AGA is assembling experts that can and will explore the detection, the market perceptions, and the pricing of synthetic diamonds from the producer to the retailer.

The conference features presentations, a town hall style moderated discussion, and hands-on sessions. With natural diamond supplies reportedly growing increasingly tight and synthetics producers reportedly expanding their production and markets, knowledge is key to navigating this increasingly complex diamond market.

AGA Las Vegas Conference is May 28, 1-5 p.m. at the Westin Las Vegas Hotel.

Visit the AGA website for more details and registration - accreditedgemologists.org.

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Meg Deedy Named Marketing Director of Platinum Guild International USA

PGI USA has named Meg Deedy Director of Marketing. In her role, Deedy will oversee all digital media, social media and public relations strategies and programs.

Deedy is a seasoned digital agency lead with over ten years of experience in the US and abroad with agencies such as agency.com, TracyLocke, MRM/McCann New York and MRM/McCann Singapore.

She has crafted and led both integrated and strictly social (paid, owned, earned) campaigns across a diverse range of verticals including financial services, auto, CPG, beverage and retail.

Deedy has leveraged her knowledge of analytics, social listening and brand development to drive measurable results for the MasterCard "Priceless" campaign, Captain Morgan, Jose Cuervo, Heineken, and CVS/pharmacy to name a few. Meg most recently led the social media practice for TD Ameritrade at Havas Worldwide in New York.

PGI USA President Jenny Luker says, “We are thrilled to welcome Meg to the team and value the experience and expertise that she brings with her. Meg will be a driving force in implementing new and impactful initiatives for PGI and we look forward to a bright future for platinum.”

“I am so excited and humbled to be part of the PGI team and drive platinum forward with our partners and for our audience,” says Deedy.

“Every day, digital and social networks are advancing to better connect consumers with each other, brands and retailers. These innovative platforms provide the perfect opportunity for platinum to expand the conversation and connect the right message to the right audience at the right time. “

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Westime Poker Tournament Raises More Than $1 Million

The third annual Westime Charity Poker Tournament took place on April 25 in the home of former California Governor Arnold Schwarzenegger. The exclusive event raised more than $1 million in support of the national After-School All-Stars charity, which provides afterschool programs for underserved youth. ASAS Founder Arnold Schwarzenegger and Westime Founder and CEO John Simonian hosted the occasion. “Through this one event, we ensured that our kids will have a safe place every single day to go to when the bell rings at3pm. Instead of ending up on the street, these kids have world-class programs where they learn to be successful in school and in life,” said ASAS CEO Ben Paul. Throughout the evening, the guests, who included Don Cheadle, Joe Manganiello, Annie Duke and Patrick Schwarzenegger, enjoyed an ever-changing line-up of entertainment—from wine and spirits tastings, to casino-style games, to live and silent auctions For more information and photos from the event, please visit as-as.org/westimeevent.

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Atlanta Jewelry Show to Offer GIA Diamond-Grading Lab

The Atlanta Jewelry Show will once again offer a Gemological Institute of America Lab during the August 2015 edition at the Cobb Galleria Centre, Atlanta, GA.

The GIA Diamond Grading Lab will be held Tuesday-Saturday, August 4-8, from 9-5 each day.

The Atlanta Jewelry Show runs August 8-10.

Bringing together a unique combination of hands-on training, one-on-one coaching and integrated multimedia presentations, the lab can be credited towards the GIA's Graduate Gemologist and Graduate Diamonds diplomas.

During the lab, participants will:

  • Learn to grade diamonds consistently and accurately using a modern gem microscope and jeweler's loupe
  • Become familiar with GIA's Diamond Grading System
  • Discover time-saving shortcuts to determine a variety of grading factors
  • Learn to read a GIA Laboratory Diamond Grading Report

All told, they will spend more than 16 hours practicing grading technique of diamonds that were carefully selected and graded in the GIA Laboratory. In the process, we will teach you to recognize the most common diamond features. Students must pass a two-stone practical exam to complete the class successfully and earn the letter of Completion

Space is limited for the August 2015 Diamond Grading lab, so retailers are encouraged to register now. The lab price is $2,437 (check) and $2,487 (credit card).

To register or receive more information, contact jlince@atlantajewelryshow.com.

For more information, visit www.atlantajewelryshow.com or call 800.241.0399 | 404.634.3434

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