Paris-trained jewelry designer and teacher Rémy Rotenier of Rémy Design has introduced two DVD courses.
The first, Counter Sketching Jewelry, teaches how to make black and white custom design sketches on paper in front of a client.
The second, Color Rendering of Jewelry, instructs how to render jewelry designs into finished paintings that can be presented to customers. The two courses encapsulate classes that Rotenier has taught at jewelry and design schools for years, and incorporate skills he has learned in 30 years as a professional designer.
Course 1: Black and White Counter Sketching
In Counter Sketching Jewelry, Rotenier teaches pencil and paper sketching to quickly capture ideas and bring to life a design concept in front of a client. He explains the materials jewelers need to sketch, and how to organically draw gemstones and jewelry in three dimensions. He also teaches how light hits opaque, metallic, and transparent objects differently as they are drawn. Concepts such as perspective, values (shades of color from light to dark), and shadows are thoroughly covered.
"It's really important if you sell custom jewelry to learn how to draw a little bit," says Rotenier. "Even in this era of so many digital design options, the ability to free-hand draw is impressive. You're able to get into clients' heads and really deliver the individualized design they want. When you sketch in real time, you also gain their trust that you have skills as a jewelry artist. You've shown them that you're not afraid to grab a piece of paper and start drawing. It gives clients a greater level of respect for the complexity and detail that go into creating a piece of jewelry. And there's no question it will help you close more sales."
Retail sales associates, students, jewelry makers, and designers can all benefit from Counter Sketching Jewelry's lessons. A special section of the DVD offers Rotenier's advice on working with custom clients, gained through many years of personal experience. He offers insight into many customers' fears and worries about the design process and costs. Jewelers also learn how to set up a comfortable space to relax clients and establish trust. The designer coaches custom jewelers in how to subtly observe a customer's style, talk about budget, and listen carefully.
Course 2: Color Rendering of Jewelry
In the second course, Color Rendering of Jewelry, Rotenier teaches the classic European tradition of color hand rendering, which he himself learned in Paris. The course takes students though basic techniques, and on to the higher level art of rendering metals and gemstones into professional-quality gouache presentation paintings.
"Though CAD renderings are amazing, there is something romantic about having the ability to design a painting of exceptional realism, vitality, and sparkle," says Rotenier. "Gouache paints are heavier and more opaque than simple watercolors, and have been used by jewelry artists and the great jewelry design houses for centuries. To present such a gift to your clients is to enhance their experience of buying something hand made. It also links them with jewelry's long history and commemorates their own personal journey in buying a bespoke object, in a sublimely memorable way."
Rémy Design's DVDS were produced in collaboration with Blaine Lewis, founder of the New Approach School for Jewelers, Franklin TN. They employ the same advanced, high-magnification video and multiple camera angles that Lewis uses to teach his jewelry making classes. Each two-disc course includes downloadable digital files of helpful worksheets and design guides developed specifically for the DVDs.
"Rémy takes viewers carefully through the drawing process, building skills layer-upon-layer in a very easy-to-follow manner," says Lewis. "One of the reasons I love to have him teach at New Approach is that he is such a dynamic teacher and breaks down concepts with such clarity and simplicity. You can take a beginner and truly build confidence using this style of teaching. These DVDs are an instructional breakthrough in that regard. Also, while many electronic sketching courses attempt to cover the subject in just an hour, Rémy's DVD courses are more than three hours in length each, and are much more in-depth."
Rotenier has been working for international jewelry houses in Paris and the United States for 30 years. The designer currently creates collections from the most affordable to the high end, and accepts custom design commissions. He also teaches at leading design and jewelry schools across the United States and trains designers and sales associates at major jewelry companies and retail stores, along with tutoring and mentoring private students.
Each DVD can be purchased for $175 through the Rio Grande catalog at www.riogrande.com, www.riogrande.com.
For more information about Rémy Design, visit remydesign.net.