Tourneau Appoints New Chief Marketing Officer

Tourneau has named Katherine Bahamonde Monasebian as Chief Marketing Officer and New Business Development.

In this capacity, Katherine will lead efforts to further evolve the brand, digital and retail marketing strategy ande-commerce channel, as well as capitalize on new growth opportunities.

Katherine’s executive career has been marked by accelerated business transformation and growth. Prior to joining Tourneau, Katherine served as Chief Marketing Officer and Executive Vice President of E-Commerce at Burch Creative Capital’s lifestyle brand, C. Wonder, and Head of E-Commerce at Juicy Couture and lululemon athletica.

In each capacity, Katherine spearheaded the build, launch and growth of the online channel and developed high-ROI,integrated marketing strategies that fueled profitable sales growth. Earlier in her career she held roles in strategic planning and finance at PepsiCo, Nike and Citigroup. As a change leader, she brings deep expertise in digital and omnichannel business strategies and brand development.

As Ira Melnitsky, CEO of Tourneau, attests, “Katherine is a highly accomplished, well-rounded business leader who has an impressive track record. We are pleased to have Katherine join our strong executive team and believe her contributions will be instrumental to our future success.”

Katherine earned her Masters of Business Administration from Harvard Business School and her undergraduate degree from Harvard University, graduating with honors. She was recently named President of Harvard Business School Club of New York (term commencing July 2015), an active organization with a long legacy, and the largest global network of Harvard Business School alumni. Katherine also currently serves as an Advisory Board Member to the Women in Retail Leadership Circle.

Throughout her career, Katherine has received several esteemed industry commendations for her business influence and achievements including Top 50 Women in Brand Marketing through Retail Online Integration Magazine in 2014 and Brand Innovators’ Top Women in Cross-Channel Retail and 40 Under 40 in 2013.

“As a longtime admirer of Tourneau, I am thrilled to be working with such a world-class retailer,” said Katherine. “I look forward to advancing the growth of this iconic brand and creating an exceptional digital and in-store experience for our customers.”

For more information, please visit Tourneau.com.

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Hearts on Fire Selects New Ad Agency

Hearts On Fire has selected TBWA\Chiat\Day New York as its new global advertising partner.

After being acquired by Chow Tai Fook Jewellery Group in June 2014, Hearts On Fire has demonstrated a greater emphasis on consumer marketing efforts worldwide, including increased media spend and, now, the development of a new brand advertising campaign which will debut globally in late 2015.

“We are thrilled to take this step with the TBWA team,” said Caryl Capeci, Chief Marketing Officer, Hearts On Fire. “We are increasing our investment in all consumer marketing efforts, both for the brand overall and to support our independent retail partners. Our new global advertising campaign will raise the visibility and create excitement for our brand worldwide.”

Commenting on the appointment, TBWA\Chiat\Day New York CEO Rob Schwartz said, “We found a kindred spirit with Hearts On Fire. They truly want to disrupt the status quo of the world of diamonds, and we are looking forward to working with them."

For more information, please visit http://www.heartsonfire.com.

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Superfit Has New Canadian Distribution and Instillation Center

Superfit Inc. has announced its new Canadian Distribution and Instillation Center, Superift Canada, opening June 1, 2015.

Superfit Canada will be exclusively operated by Platinum Unlimited, of Toronto.

“For more than 20 years Superfit has seen prolific growth throughout Canada” said VP of Superfit Inc., Eric Alulis. “Reaching critical mass, an official physical presence will allow us to more efficiently service this robust market by easing the logistical issues presented by the international border.”

Superfit Canada will staff expertly trained technicians available to perform installations of the patented Superfit hinge mechanism, as well as provide maintenance and warranty services.

In 1990 three jewelers joined forces to create Platinum Unlimited Inc. Under Chris Knight’s leadership, they launched the new organization to provide Canadian designed and custom manufactured platinum and 18k gold jewelry of the highest quality.

Platinum Unlimited Inc. is Canada's number one designer and manufacturer of the finest quality classic and contemporary jewelry. Today, platinum Unlimited is run by president Chris Knight, operation manager and partner Richard Lowe, head designer and partner Rachel Tucker, and Larry Hall managing consultant and partner.

“We have experienced great success working with Superfit over the years.” Says Chris Knight, President of Platinum Unlimited. “It is a pleasure to align Platinum Unlimited with Superfit Inc. and offering what I consider to be the only custom fit option for my customers.”

Representatives from Superfit Canada will be available at the Superfit Inc. booth at JCK Las Vegas to get acquainted with Canadian accounts and share information about the cost savings and ease of working with Superfit products within Canada.

To learn more about Superfit Inc. visit www.superfitinc.com.

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Jeweler Does $100K-Plus in Depressed Economy in 60 Minutes

Vernal, UT was a booming and thriving oil and gas producing economy a year ago, but lower gas prices have brought major layoffs, business closures and economic uncertainty to this town in the last 12 months.

Shane Oaks, owner of Seven Oaks Jewelers in Vernal, wanted to raise cash by selling old inventory but questioned if any marketing event or promotion could extract disposable income from this very depressed town.

Shane Oaks writes: “It went great! Yesterday we tendered right at $82,000 with about $10,000 due in the future. We still have about $9000 to finalize for loans on Monday.

“A couple of items were not ours, like a couple of big diamonds, but we still made some money on them. I think the cost of the two diamonds together were about 20K. Further, we have another pending diamond sale for $30,000!

“Our economy is in a bad situation right now. We are dependent upon the drilling industry and there isn't any drilling going on at this point with oil at $40 per barrel. This event gave our store a real boost,” says Oaks.

Seven Oaks jewelers used a combination of 5,000 direct mail pieces, FB posts, emails and some radio ads.

For more information on the copyrighted program used to hold this sale, contact James Porte at (954) 817-3911.

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