Trace Shelton

Trace Shelton

Trace Shelton is Editor-in-Chief of INDESIGN Magazine and Contributing Editor of INSTORE. His current favorite topics to cover include social media, marketing, and store environment, but you could also get him excited about merchandising and sales if you’ve got something new to say.

Write on Monday, 21 April 2014 Published in Customer Service

To be successful in business, you have to be able to take criticism and make changes as needed. However, you also have to be able to distinguish between a critic and a knucklehead. A critic has feedback that they truly think will make a positive difference in your operation. A knucklehead just wants something from you, and they couch their demands in the form of criticism. When you hear from a critic, you should weight what they say and decide if it has merit or not. A critic doesn’t always know the whole story of your business, or they can’t see it, so they may offer criticism that doesn’t take everything into account. But when it comes to knuckleheads, the best thing to do is pat them on the head and move on.

Write on Monday, 14 April 2014 Published in Customer Service

While INDESIGN readers get to learn from Jewelers Resource Bureau president Cindy Edelstein every issue, INDESIGN Experience Area attendees at this year’s SMART Jewelry Show were able to get three sessions chock-full of tips for selling designer jewelry. Here were a few gems I gleaned from the sessions:

Write on Monday, 31 March 2014 Published in Customer Service

My advice for this week? “Get your butt to The SMART Show.” (Read it with me in your best Arnold Schwarzenegger voice.) We’re going to make you smarter at retail or exhaust ourselves trying.

This year’s show features more new speakers and great topics than I can cover here, so I’m just going to tout some of my favorite upcoming sessions from my admittedly-biased point of view as editor-in-chief of INDESIGN.

Write on Monday, 24 March 2014 Published in Customer Service

For those who don’t know me, I’m a huge sports fan, and the NCAA Basketball Tournament (a.k.a. “March Madness”) is one of my favorite events of the year. Not only are there dozens of incredible basketball games going on for four days straight, but almost every team plays at a very high level because if you lose, you go home.

Write on Monday, 17 March 2014 Published in Customer Service

When you’re out looking for a new designer line for your store, where do you start? What questions do you ask – and what answers do you need to hear? We deal with this question in depth in our upcoming INDESIGN lead story (Mar/Apr issue), but until then, I wanted to share what Amie Guarino and the team at Louis Anthony Jewelers in Pittsburgh are thinking when it comes to choosing new designers.