Trace Shelton

Trace Shelton

Trace Shelton is Editor-in-Chief of INDESIGN Magazine and Contributing Editor of INSTORE. His current favorite topics to cover include social media, marketing, and store environment, but you could also get him excited about merchandising and sales if you’ve got something new to say.

Write on Tuesday, 14 October 2014 Published in Customer Service

A study released this week by Emory University economics professors Andrew M. Francis and Hugo M. Mialon determined that men who spent between $2,000-$4,000 on an engagement ring were 1.3 times more likely to get divorced than men who spent between $500-$2,000. (The study also showed that spending less than $500 on a ring led to higher divorce rates.)

Write on Monday, 06 October 2014 Published in Customer Service

In an industry like jewelry where every business seems to be a family company, advice on doing business with a romantic partner might seem superfluous. On the other hand, it might be exactly the kind of advice that some couples in our industry need.

Write on Monday, 29 September 2014 Published in Customer Service

One restaurant server recently made the difference between a good evening and a memorable one for me and my wife. The difference may seem slight, but that’s the kind of service that can make a business owner rich.

Write on Monday, 22 September 2014 Published in Customer Service

Last week, I wrote about how canned marketing and PR is just a big fat waste of money, so this week, I thought I’d write about a designer who’s used her marketing opportunities to the fullest: Jacquie Aiche. Despite running no traditional national advertising campaign in the usual print vehicles, Aiche’s jewelry is a staple among editorial picks, appearing in six magazines in September alone (check it out here to see all the coverage yourself).

Write on Monday, 15 September 2014 Published in Customer Service

In an age when people of all ages – but especially Millennials – are so interested in real, authentic experiences and products, it amazes me that the biggest companies with the most resources continue to churn out canned, bland advertising and PR.