Trace Shelton is Editor-in-Chief of INDESIGN Magazine and Contributing Editor of INSTORE. His current favorite topics to cover include social media, marketing, and store environment, but you could also get him excited about merchandising and sales if youâ€™ve got something new to say.
While INDESIGN readers get to learn from Jewelers Resource Bureau president Cindy Edelstein every issue, INDESIGN Experience Area attendees at this yearâ€™s SMART Jewelry Show were able to get three sessions chock-full of tips for selling designer jewelry. Here were a few gems I gleaned from the sessions:
My advice for this week? â€śGet your butt to The SMART Show.â€ť (Read it with me in your best Arnold Schwarzenegger voice.) Weâ€™re going to make you smarter at retail or exhaust ourselves trying.
This yearâ€™s show features more new speakers and great topics than I can cover here, so Iâ€™m just going to tout some of my favorite upcoming sessions from my admittedly-biased point of view as editor-in-chief of INDESIGN.
For those who donâ€™t know me, Iâ€™m a
When youâ€™re out looking for a new designer line for your store, where do you start? What questions do you ask â€“ and what answers do you need to hear? We deal with this question in depth in our upcoming INDESIGN lead story (Mar/Apr issue), but until then, I wanted to share what Amie Guarino and the team at Louis Anthony Jewelers in Pittsburgh are thinking when it comes to choosing new designers.
In this business, there are times that you feel like youâ€™ve seen every type of jewelry there is to see. And then someone goes and surprises you. Thatâ€™s happened several times during my visit to the JA New York winter show, and I hope youâ€™ll find these concepts as exciting as I do.