Trace Shelton is Editor-in-Chief of INDESIGN Magazine and Contributing Editor of INSTORE. His current favorite topics to cover include social media, marketing, and store environment, but you could also get him excited about merchandising and sales if you’ve got something new to say.
In this business, there are times that you feel like you’ve seen every type of jewelry there is to see. And then someone goes and surprises you. That’s happened several times during my visit to the JA New York winter show, and I hope you’ll find these concepts as exciting as I do.
It’s a modern-day cliché, but true nonetheless: Haters gonna hate. And there never was such a broad-reaching forum for haters as the World Wide Web. I’ve read treatises written espousing hate against virtually everything out there, from Starbucks, to fashion, to cilantro (how can anyone hate cilantro??). And apparently, there are diamond haters out there as well.
A tracking pixel added to Facebook’s interface allows advertisers to track customers who click on their Facebook ads. Moreover, advertisers can set out objectives such as increasing website traffic, boosting “likes,” and even converting online sales. They also have the option to have ads show up in users’ News Feeds or in the right-hand column. Finally, they can more closely target demographics they want to target.
WITH THE SHOW season approaching, a lot of retailers are thinking about merchandising (at least in a general way, like, “What am I gonna buy and hopefully sell this year?”). It’s not just a part of what you do as a jewelry retailer, it’s integral to your business, weaving and wrapping through it so tightly that it’s inseparable from who you are as a company. That’s why we’ve made it the focus theme of The SMART Show education program this year, and it’s why we’re now working on a couple of big stories for both INDESIGN and INSTORE on the subject..
Have you ever found yourself surfing the Internet when an ad pops up advertising a local business – perhaps in a category you’re interested in – just when and where you least expect it? As a digital advertiser, you have the ability to place your ads in front of people who have browsed your category in the past. Pretty incredible stuff, but just wait until you see what they’re working on now. It’s actually a little scary.