Today, we're going to go back in time. All the way back in time to the beginning of last month, where we'll present your favorite Shine Times and Shine Blogs stories of August.
This week, we bring you another simple exercise to improve your marketing from the book “Do It! Marketing” by David Newman. This one is called, “The Cup of Coffee Question”. (Though I think it might be even better if it was renamed “The Bottle of Beer Question” or “The Glass of Wine Question”.)
Is your advertising sufficiently different? Is it helping you stand out, or is it just blending into the drone/clutter of marketing messages surrounding consumers in your town.
Here’s one test you can try to find out, suggested by the bloodthirstily-titled marketing book, Do It! Marketing: 77 Instant-Action Ideas To Boost Sales, Maximize Profits and Crush Your Competition by David Newman.
I'm currently reading "Do It! Marketing: 77 Instant-Action Ideas To Boost Sales, Maximize Profits and Crush Your Competition".
Here's one intriguing project from the book -- one author David Newman calls a "million-dollar idea".
Came across a nice parable while reading Michael Port's Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling. Review coming soon in the pages of INSTORE. Anyway, here goes: