David Squires

David Squires

is Group Editorial Director for SmartWorkMedia and the founding editor of INSTORE. His favorite business books are the ones that don't just teach you about business, they teach you how to live your life.
Write on Wednesday, 19 March 2014 Published in Brainstorms

This week, we bring you another simple exercise to improve your marketing from the book “Do It! Marketing” by David Newman. This one is called, “The Cup of Coffee Question”. (Though I think it might be even better if it was renamed “The Bottle of Beer Question” or “The Glass of Wine Question”.)

Write on Wednesday, 26 February 2014 Published in Brainstorms

Is your advertising sufficiently different? Is it helping you stand out, or is it just blending into the drone/clutter of marketing messages surrounding consumers in your town.

Here’s one test you can try to find out, suggested by the bloodthirstily-titled marketing book, Do It! Marketing: 77 Instant-Action Ideas To Boost Sales, Maximize Profits and Crush Your Competition by David Newman.

Write on Wednesday, 05 February 2014 Published in Brainstorms

I'm currently reading "Do It! Marketing: 77 Instant-Action Ideas To Boost Sales, Maximize Profits and Crush Your Competition".

Here's one intriguing project from the book -- one author David Newman calls a "million-dollar idea".

Write on Wednesday, 22 January 2014 Published in Brainstorms

Came across a nice parable while reading Michael Port's Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling. Review coming soon in the pages of INSTORE. Anyway, here goes:

Write on Wednesday, 15 January 2014 Published in Brainstorms

There are many different definitions of merchandising. Some are broad, others narrow.

Here's mine: Merchandising is the art of selecting the right products for your store and its customers, and also the science of presenting and marketing those products in a manner most likely to help them sell.

It's a combination of things that are at the very heart of your business existence — buying smart, selling faster. And being able to repeat that process again and again, season after season, year after year.