Ralf Kircher is Group Executive Editor for SmartWork Media, overseeing INSTORE and INDESIGN magazines. He thinks the perfect jewelry-store experience is one that doesn't make him feel like the bumbling romantic his wife knows him to be.
Not a month goes by in the pages of INSTORE where you don’t read one of our experts stressing the importance of creating the perception of value and holding fast to your prices. David Brown does the math, telling you what discounts cost you over time. David Geller bangs his drum: “Repairs are trust-sensitive, not price-sensitive!” And Shane Decker gives you dozens of ways to show how special a 1-carat diamond really is.
A cartoon in a recent New Yorker magazine showed two drawings with captions beneath. One caption noted the number of people who get angry about things in real life, and the drawing above had two of three people scattered about a white background. The second noted people who get angry about things online, and the drawing above was jam-packed with angry people.
OK, so sometimes it’s nice to brag a bit, even when the bragging takes a bit of explaining to share what an honor something is.
INSTORE was recently named a finalist in two categories of American Business Media’s 60th Annual Jesse H. Neal Awards competition for editorial excellence. Here’s where the explanation comes in a bit, since we don’t expect you to be familiar with the contests a magazine can enter.
The revelation this week that General Motors’ new CEO Mary Barra is paid half of what her male predecessor received is sparking debate about the pay gap between men and women.This got me wondering if such a gap exists among independent jewelry store owners. In our 2013 Big Survey, we asked store owners what their total personal earnings were as well as their gender, so it took only a couple of minutes to come up with a graphic representation of any disparity in earnings between male and female store owners:
Lately, I've been transfixed with a reality television show. It's not what you think. Doesn't involve long beards or anyone named Kardashian. It's a program not everyone's going to be able to get, but it ought to be required watching for nearly every jeweler and jewelry salesperson.