Ralf Kircher is Group Executive Editor for SmartWork Media, overseeing INSTORE and INDESIGN magazines. He thinks the perfect jewelry-store experience is one that doesn't make him feel like the bumbling romantic his wife knows him to be.
A few weeks ago I mentioned here that INSTORE and INDESIGN were nominees for several magazine industry awards. This past week, we received an early Christmas gift with news that INSTORE had taken the gold award for best B-to-B retail magazine full issue in the FOLIO: magazine Eddie Awards. The news came with a hint of bittersweet, as one of the competitors we edged out was our sister publication INDESIGN, which had also been nominated.
You don’t normally associate Thanksgiving with jewelry, but one Thanksgiving years ago will forever make me think of turkey and watches, specifically a Timex that kept on ticking.
I may have said this as often as David Geller has reminded you to raise your repair prices, but I have the happy occasion to say it again: What matters most to us at INSTORE and INDESIGN is what you, our readers, think of our magazines, but when we get outside verification from those in the magazine industry that they think highly of us too, well that also feels pretty good.
As if there aren’t enough worries in the world, turns out our phones can be hacked. Yesterday’s news, you say? Not your cellphone; we all know that. I’m talking land lines.
This week, I was preparing the responses to a question in our upcoming annual Big Survey. Question 75: “Tell us one thing you’ve done to successfully attract and sell to more Millennials.” Out of 193 responses, more than a few were “Wish I knew” or unfortunate variations thereof.