Ralf Kircher

Ralf Kircher

Ralf Kircher is Group Executive Editor for SmartWork Media, overseeing INSTORE and INDESIGN magazines. He thinks the perfect jewelry-store experience is one that doesn't make him feel like the bumbling romantic his wife knows him to be.

Website URL: http://instoremag.com/
Write on Thursday, 13 November 2014 Published in Customer Service

I may have said this as often as David Geller has reminded you to raise your repair prices, but I have the happy occasion to say it again: What matters most to us at INSTORE and INDESIGN is what you, our readers, think of our magazines, but when we get outside verification from those in the magazine industry that they think highly of us too, well that also feels pretty good.

Write on Thursday, 23 October 2014 Published in Customer Service

As if there aren’t enough worries in the world, turns out our phones can be hacked. Yesterday’s news, you say? Not your cellphone; we all know that. I’m talking land lines.

Write on Thursday, 04 September 2014 Published in Customer Service

This week, I was preparing the responses to a question in our upcoming annual Big Survey. Question 75: “Tell us one thing you’ve done to successfully attract and sell to more Millennials.” Out of 193 responses, more than a few were “Wish I knew” or unfortunate variations thereof.

Write on Thursday, 21 August 2014 Published in Customer Service

Seems a day doesn’t go by that we don’t hear more about “Big Data” — Amazon, Google and Facebook collecting bits and pieces about every nook and cranny of our lives. But more and more, it’s not just about huge corporations gathering and mining Big Data.

Write on Thursday, 14 August 2014 Published in Customer Service

In our constant effort to keep our eyes peeled for ideas and innovations to help you build your business, I came across a new Web-based tool for making YouTube videos that is exceptionally cool — and relatively cheap.