Ralf Kircher

Ralf Kircher

Ralf Kircher is Group Executive Editor for SmartWork Media, overseeing INSTORE and INDESIGN magazines. He thinks the perfect jewelry-store experience is one that doesn't make him feel like the bumbling romantic his wife knows him to be.

Website URL: http://instoremag.com/
Write on Thursday, 04 September 2014 Published in Customer Service

This week, I was preparing the responses to a question in our upcoming annual Big Survey. Question 75: “Tell us one thing you’ve done to successfully attract and sell to more Millennials.” Out of 193 responses, more than a few were “Wish I knew” or unfortunate variations thereof.

Write on Thursday, 21 August 2014 Published in Customer Service

Seems a day doesn’t go by that we don’t hear more about “Big Data” — Amazon, Google and Facebook collecting bits and pieces about every nook and cranny of our lives. But more and more, it’s not just about huge corporations gathering and mining Big Data.

Write on Thursday, 14 August 2014 Published in Customer Service

In our constant effort to keep our eyes peeled for ideas and innovations to help you build your business, I came across a new Web-based tool for making YouTube videos that is exceptionally cool — and relatively cheap.

Write on Thursday, 31 July 2014 Published in Customer Service

The Diamond Council of America has launched a program to train high school students for jobs in the jewelry industry, ranging from sales professionals to bench jewelers and designers.

Write on Thursday, 17 July 2014 Published in Customer Service

One of the best parts of my job is when I get to give our fantastic team of editors and designers a pat on the back for a job well done. I’m pleased to do that once again upon hearing Wednesday’s news that INSTORE and INDESIGN have been honored six times in an international competition for trade publications.