STORY #1: A young couple along with the mother of the bride-to-be picked out an engagement ring. The mother paid and then demanded that the young man “Ask her now!”

STORY #2: Customer came in and shouted at us: “You lost my dead mother-in-law’s ring.”

This article originally appeared in the December 2017 edition of INSTORE.

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If you're the owner or top manager of a U.S. jewelry store, you're invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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A Worry-Free Way to Close Shop

Ron Pierro, owner of Pierro's Jewelers in Brandenton, Florida, chose Wilkerson to run his going out of business sale. From marketing to on-site sale management, Wilkerson did it all--giving Ron the kind of closure that only comes from trusting the best. Wilkerson.


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