“Really? So you can go buy a Ford and drive it for six years, then take it to the Chevy dealer and get what you paid for it in exchange for a new car?”
To the customer who wanted to trade in her M-N color diamond band of I-1 goods. She didn’t like my offer and said Zales would give her $700 in trade. We said she should take the deal from Zales.
Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad
This article originally appeared in the December 2017 edition of INSTORE.
What's the Brain Squad?
If you're the owner or top manager of a U.S. jewelry store, you're invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.