Remember These Words When You Have to do Something Difficult


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TODAY'S TIP IS SPONSORED BY NEW YORK ANTIQUE JEWELRY AND WATCH SHOW
 
YOUR TIP FOR JULY 9, 2012
 


"If you have to swallow a frog, it is best not to look at it too long."

WHAT? Immortal words from Mark Twain, a writer who just seems to keep getting smarter every year (even though he's been dead for more than a century).

WHY? Remember these words whenever you have to do something difficult. Like sharply cut prices on stale inventory.

SOURCE: INSTORE


 
   
 


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Suggest new crystal along with a new watch battery


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YOUR TIP FOR JULY 5, 2012
 


Got someone in for a new watch battery? Suggest a new crystal as well.

HOW? Have a price sheet with a "battery plus crystal" package available. And then just ask. Many customers will say yes.

WHY? As much watch crystals are badly scratched, a new one makes the watch look practically new. Happy customers mean returning customers.

SOURCE: INSTORE


 
   
 


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Offer a good selection of gemstones to customers


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TODAY'S TIP IS SPONSORED BY GE MONEY
 
YOUR TIP FOR JULY 4, 2012
 


Getting a gemstone for a customer on memo? Offer a choice.

HOW? If a customer asks for a colored stone on memo, try to provide them with "Good", "Better" and "Best" options.

WHY? It's not always possible, but it's a great way to reduce the number of no's you hear.

SOURCE: INSTORE


 
   
 


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Help your staff improve their skills


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YOUR TIP FOR JULY 3, 2012
 


Worried about training an employee and then having them leave? Don't be.

HOW? Instead, ask yourself "What happens if I don't train them and they STAY?"

WHAT For many, the slow season is ahead. Take the opportunity to enroll a staff member or two in a gemological course, or to bring in a sales trainer, or to do independent learning projects.

SOURCE: Roy Williams


 
   
 


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