Synchrony Financial has invested in GPShopper, an innovative developer of mobile apps with a focus on the retail industry.

The investment enables Synchrony Financial, a premier consumer financial services company with 80 years of retail heritage, to complement its proprietary mobile offerings, which currently include account acquisition, management and reward redemption.

An expanded suite of solutions for retailers will integrate credit more easily into the shopping experience with personalized offers, mobile payment capabilities, loyalty programs and other key features.

“We’re making strategic investments that align with the needs of retail partners and consumers. Partnering with GPShopper builds on our existing mobile platforms for credit applications and account servicing with easy account management functionality and new ways to engage with shoppers and enhance value for them,” said Margaret Keane, president and CEO of Synchrony Financial.

Synchrony Financial research confirms consumers are increasingly using their mobile device to research and apply for credit and manage their accounts.

In fact, more than 40 percent of shoppers surveyed report using a mobile device while they are in-store. At the same time, Synchrony Financial continues to see rise in mobile credit applications, which more than doubled year-over-year, while mobile service grew by more than 50 percent.

GPShopper’s platform can connect credit and loyalty with in-store and mobile shopping, to create a branded and seamless customer experience.

Terms of the investment were not made available.

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