The rules are simple: fill in the blank and then sit back and enjoy as hundreds and hundreds of responses from other jewelers flow in. (Okay, responses from three other jewelers and editor David Squires. That's a hint, jewelers. Participate. It's fun!)
A swimming pool installer in Virginia found himself in a bind after the crash in 2008: No one was buying pools, his company’s income stream dried up (sorry, couldn’t help myself), and he needed to cut expenses. So, he looked at the $250,000 a year he was spending on traditional marketing and turned to the Internet ... to begin answering questions.
When a retailer offers a consumer a lower-cost diamond graded as a high quality one, it's fraud, but what if a lenient lab supports the better grading? Consumers are unaware of the differences between labs, and the Twittersphere is raging
When I first found out almost two years ago that two of my favorite books “The Great Gatsby” and “Anna Karenina” were being made into new films, (I had seen the original movies as well), I was more than a little excited. When I found out that Tiffany & Co was doing the jewelry for “The Great Gatsby” and Chanel for “Anna Karenina” –I knew that I would be in heaven.