After an encouraging start , independent jewelers are reporting that the 2013 holiday season has chilled along with the weather in the last week. More store owners are saying their average ticket is down compared to last year, more are seeing fewer customers in their store compared to 2013 and more are describing this holiday season as either “dismal” (7% versus 4% last week) or “disappointing” (26% compared with 24% last week).
While I realize that predicting Pantone’s Color of the Year isn’t like choosing winning numbers in the million-dollar lottery—yes, my husband, Charlie, already told me he’d have preferred I’d forecasted the latter—it was still kind of cool when, on Friday, I saw that Leatrice Eiseman, the Pantone Color Institute’s Executive Director, who’d announced Radiant Orchid as the 2014 Color of the Year on Thursday, posted this on her Facebook page:
I was in high school when Nelson Mandela was finally released from Victor Verster prison in South Africa in 1990, and still in college when he won the Nobel Peace Prize in 1993 and then the South African presidency in 1994. I remember being struck by his wide grin, kind eyes, and steely resolve. It was obvious to me then that this was a great man, but only experience and living life can help a person fully understand monumental achievement, and I understand today that few have achieved as much as Mandela, especially in the cause of human rights.
I spoke with Adrienne Fay, director of marketing and advertising for Borsheims Fine Jewelry and Gifts in Omaha, NE, this week, about the new Borsheims Boutique, which opened Nov. 15 at the newly revamped Nebraska Crossing Outlets, a $112 million, 350,000 square foot, open-air shopping center.
FILL IN THE BLANK:
The biggest difference between last year's holiday season and this year's is ________.
Welcome to "Fill in the Blank", a weekly helping of nutritious thought for growing jewelry store-owners.