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What To Look For When Buying a Diamond

Thu, 23 May 2013 03:00:06 GMT

An educational video that's bursting with personality from Aleah Siegel of Olympian Diamonds.

Worthmore Jewelers-America's Coolest Stores

Mon, 20 May 2013 01:06:38 GMT

Meet the team at Worthmore Jewelers, the innovative group who have now opened two "America's Coolest Stores" honorees over the years. This store, in Decatur, features many of the original store's strengths along with some fresh twists. Take a look inside and meet the owners and staff.

Celeb Wedding Planner Colin Cowie Talks Trends in Platinum Bridal Rings and Jewelry

Tue, 14 May 2013 02:25:40 GMT

Wedding and event planning expert Colin Cowie—and a recently named spokesman for Platinum Guild International USA—talks with Lorraine DePasque about the best choices for modern brides in engagement rings, wedding bands, and their jewelry for the Big Day. The internationally recognized special events design consultant, who's often the party planner of choice for celebrities 'round the world, provides here some candid conversation—everything from what a woman should look for when deciding on her wedding ring, to and what a groom-to-be should not do when choosing a ring for his bride-to-be!

Lauren Freedman-Converting the Cross-Channel Jewelry Customer

Thu, 09 May 2013 22:02:04 GMT

Better meet and exceed today's demanding shopping expectations with the help of Lauren Freedman, founder of The E-tailing Group and author of the book "It's Just Shopping." She'll fill you up with best practices for merchandising, promotions and customer service from the world's very best retailers in every business category. Sunday, April 14, 2013 at The SMART Jewelry Show, Navy Pier, Chicago.

Shane O'Neill-Advanced Social Media Marketing-Smart Show Chicago 2013

Fri, 03 May 2013 22:18:03 GMT

At some point, success in social media means so much more than just getting new fans. Learn the difference between quality and quantity and how it impacts your social media results. See how to grow an organic fan base without contests or promotions. Improve engagement, assess potential problems, and receive valuable do's and don'ts on your path to becoming a master of social marketing. With Shane O'Neill, Director of Digital Marketing, Fruchtman Marketing

Smart Show Chicago: Carley Roney on Marketing to the Bridal Customer

Fri, 26 Apr 2013 04:11:39 GMT

As the leader in bridal consumer media, The Knot knows what drives bridal jewelry purchases better than just about anybody else. Join TheKnot co-founder Carley Roney as she shares her favorite tips for winning the business of today's brides. She also shares new industry stats — hot off the presses — from the media group's 2013 Jewelry and Engagement Study. Session: Friday, April 12, 2013.

Smart Show Chicago-Steve Robinson

Thu, 25 Apr 2013 06:35:14 GMT

Steve Robinson of email provider Constant Contact shared "Secrets of Successful Email Marketing" with jewelers at the SMART Show on Friday, April 12, 2013 at Chicago's Navy Pier.

Martin Lindstrom-If I Owned a Jewelry Store

Wed, 24 Apr 2013 01:33:18 GMT

After his packed keynote address at The SMART Jewelry Show on April 13, 2013, marketing guru Martin Lindstrom spoke to an intimate audience of jewelers about what he would do if he owned a jewelry store.

Preview: Shane O'Neill at the Smart Show

Mon, 01 Apr 2013 20:30:52 GMT

Come see Shane O'Neill at the Chicago Smart Show 2013 and become a master of your marketing. Beyond "Likes": Advanced Social Media Marketing Click her for times: http://www.smartjewelryshow.com/education-overview/speakers Launching Your Digital Marketing Strategy

J. David Jewelry Video Contest Invite

Mon, 01 Apr 2013 03:07:26 GMT

Nicely-executed video inviting entries in J. David Jewelry's video contest. Typography/design hint: Black and white treatment makes the red text really pop when you use it.

How to Buy an Engagement Ring

Mon, 01 Apr 2013 02:59:45 GMT

Cute tutorial for nervous guys about to pop the question from Woodland Jewelers. A nice example of a store using video to make itself more accessible.

Blue Nile Engagement Ring Tug-of-War

Thu, 21 Mar 2013 05:30:39 GMT

Another classic ad from the early days of Blue Nile.

Blue Nile Commercial From 1999

Mon, 11 Mar 2013 04:01:03 GMT

Classic commercial from the early, flush-with-venture-capital-cash days of Bluenile.com. Nice tagline: "This moment brought to you by a man who knows his diamonds ..."

Animated Video for "I Love Bailey's" Video Contest

Mon, 11 Mar 2013 03:57:22 GMT

Pretty impressive, user-submitted video for the "I Love Bailey's Fine Jewelry" video contest, conducted in 2011, for the Raleigh, NC-based store. The video is animated entirely with jewelry. If you hold a video contest, this is what you hope you get.

User-Submitted Video for "I Love Bailey's Fine Jewelry" Contest

Mon, 11 Mar 2013 03:51:08 GMT

User-submitted video for the "I Love Bailey's Fine Jewelry" contest for the Raleigh, NC-based store.

E.M. Smith's Diamond Fairy Contest (2011)

Mon, 11 Mar 2013 03:42:46 GMT

Check out the superb invitation video for E.M. Smith's 2011 "Diamond Fairy" video contest, in which the store solicited 90-second videos from its customer, with the winning entry earning a $5,000 diamond. For a store looking to project a youthful attitude, this is exactly the right tone.

Zina Sterling Silver: Thank You

Tue, 05 Mar 2013 19:37:25 GMT

Thank you for being a part of the success that is Zina Sterling Silver. All owners, buyers and salespeople will be given a special discount for personal use Please contact your Zina Sales Rep or Zina directly for more information.

J. Foster Jewelry: Indecent Proposal

Wed, 27 Feb 2013 20:57:01 GMT

Here's a cute ad from the last decade from J. Foster Jewelry, an Ohio jeweler with two stores. A guy is preparing to pop the question to his girlfriend, when his best friend drops in for a visit. The ring drops on the floor, the friend picks up the ring ... and see what happens next. This store has since changed its advertising policy, going towards a more classic, product-centered focus.

David Scott Jewelry: The Beach

Wed, 27 Feb 2013 20:50:08 GMT

Interesting and well-made commercial from David Scott Jewelry of Panama City, FL. Not sure about how strong the branding message is, but as jewelry commercials go, this one's pretty memorable.

J. David Birthstone of the Month on YouTube

Wed, 27 Feb 2013 20:45:29 GMT

Fun and nicely done online video from J. David Jewelry of Broken Arrow, OK, introducing February's birthstone of the month — amethyst. Possibly the first of a series?

Martin Lindstrom: Companies That Brand Right

Fri, 15 Feb 2013 05:27:05 GMT

Martin Lindstrom is one of The Smart Jewelry Show's "Masters of Marketing" and our keynote speaker at this year's show, being held April 13-15, 2013 at Chicago's Navy Pier. See Martin on Saturday, April 13 at 8:30 am speaking on "Buyology: How to Win the Marketing Mind Game" and then later at a special, limited-seating session in which Martin tells you what he would do "If I Owned a Jewelry Store". Lindstrom is a New York Times and Wall Street Journal bestselling author. Lindstrom is an advisor to Fortune 100 companies including McDonald's, Nestle, American Express, Microsoft, Walt Disney and GlaxoSmithKline. Lindstrom speaks to a global audience of close to a million people every year. He has been featured in Wall Street Journal, Newsweek, Time, The Economist, New York Times, BusinessWeek, and The Washington Post and featured on NBC's Today show, ABC News, CNN, CBS, Bloomberg, FOX, Discovery and BBC. His book, BRAND sense, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published. His 2008 book Buyology was voted "pick of the year" by USA Today and reached 10 out of the top 10 best-seller lists in the U.S. and worldwide. His books have been translated into more than 30 languages and published in more than 60 countries worldwide.

Martin Lindstrom: Sex Sells

Fri, 15 Feb 2013 05:19:28 GMT

Martin Lindstrom: A Few Advertising Tricks

Fri, 15 Feb 2013 05:16:11 GMT

Martin Lindstrom: Biggest Branding Mistakes

Fri, 15 Feb 2013 05:03:43 GMT

Martin Lindstrom is one of our "Masters of Marketing" and our keynote speaker at this year's Smart Show Chicago, being held April 13-15, 2013 at Chicago's Navy Pier. See Martin on Saturday, April 13 at 8:30 am speaking on "Buyology: How to Win the Marketing Mind Game" and then later at a special, limited-seating session in which Martin tells you what he would do "If I Owned a Jewelry Store". Lindstrom is a New York Times and Wall Street Journal bestselling author. Lindstrom is an advisor to Fortune 100 companies including McDonald's, Nestle, American Express, Microsoft, Walt Disney and GlaxoSmithKline. Lindstrom speaks to a global audience of close to a million people every year. He has been featured in Wall Street Journal, Newsweek, Time, The Economist, New York Times, BusinessWeek, and The Washington Post and featured on NBC's Today show, ABC News, CNN, CBS, Bloomberg, FOX, Discovery and BBC. His book, BRAND sense, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published. His 2008 book Buyology was voted "pick of the year" by USA Today and reached 10 out of the top 10 best-seller lists in the U.S. and worldwide. His books have been translated into more than 30 languages and published in more than 60 countries worldwide.

Surprise at the Airport!

Wed, 13 Feb 2013 03:59:30 GMT

Another really cute -- and really simple, compared to many we've seen -- wedding proposal ... well, if you consider completely rewriting a popular song and remembering a dozen long-ish verses simple.

Riddle's Jewelry 2013 Valentine's Day Commercial

Wed, 13 Feb 2013 00:24:43 GMT

Well-executed Valentine's Day pitch from Riddle's Jewelry, a 53-store chain based in the upper Midwest.

Pandora Valentine's Day Commercial for 2013

Wed, 13 Feb 2013 00:18:58 GMT

Nice execution of Pandora's Valentine's Day commercial this year. Music: "Head Over Heels", written and performed by April McLean.

Verragio Christmas Commercial w/Medawar Jewelers

Wed, 13 Feb 2013 00:10:11 GMT

Note the spectacular videography of the jewelry featured in this Christmas 2012 commercial for Verragio, run via co-op by Michigan-based Medawar Jewelers.

Basketball Coach Gets Students Help With Proposal

Thu, 31 Jan 2013 03:43:09 GMT

A basketball coach uses the cheerleading squad and the basketball team to help propose to his girlfriend. A really cute, not overblown proposal to warm your heart this cold morning.

Collins Diamonds Presents "Moo's Picks"

Mon, 14 Jan 2013 20:40:17 GMT

The store cat, who goes by the name Moo Marquise Bartel, is Collins Diamonds' pickiest jewelry buyer and she shops with an unbelievably high standard. Says Morgan Bartel: "When we realized she actually "shopped" for jewelry as we looked through vendor lines, we knew what we had to do. We had to make a showcase dedicated just to her. Little did we know, she was going to take it VERY seriously!"

Kay Jewelers: Neil Lane

Mon, 14 Jan 2013 05:41:57 GMT

Kay Jewelers takes a Hollywood angle — "She's not famous, but she's the star of my life" — in presenting its new collection designed by celebrity jeweler Neil Lane.

Kay Jewelers: Step-Daughter

Mon, 14 Jan 2013 05:39:33 GMT

Kay Jewelers presents a fresh gift-giving demographic — your previously-married fiancée's children -- in this ad.

Les Olson Jewelers' Kids Room

Mon, 14 Jan 2013 05:31:59 GMT

Les Olson Jewelers of Palm Harbor, FL does a nice job showing off their "kids room" and showing how it can help mothers have some quality shopping time.

Zales Holiday Commercial 2012 - Free Ship to Store

Wed, 02 Jan 2013 02:11:47 GMT

Zales plays up its online/brick-and-mortar synergies with this offer -- shop online and have your pick shipped to any Zales store in the country so you can check it out. ---- MUSIC: "Lost in the Light" ARTIST: Bahamas

Zales Holiday Commercial 2012

Wed, 02 Jan 2013 02:00:11 GMT

Zales' holiday commercial for 2012 plays off the store's slogan, "The Diamond Store". As men pop open a Zales box to their girlfriends/wives, the store's alternate names appear: "The Falling For You Store", "The Never Let Go Store", "The Cancel Dessert Store", etc. The video had earned nearly 700,000 views in one month's time by the end of 2012. ------- MUSIC: "If It Wasn't For You" ARTIST: Various Cruelties

Forevermark - The Center of My Universe Commercial 2012: 60second

Wed, 02 Jan 2013 01:57:57 GMT

An extended version of Forevermark's 2012 commercial for the holiday season. At nearly 200,000 views on YouTube by the end of 2012.

Greg Stopka/Jewelsmiths: Design Series 5

Tue, 11 Dec 2012 07:41:51 GMT

Engagement ring designing

Greg Stopka/Jewelsmiths: Design Series 6

Tue, 11 Dec 2012 07:38:14 GMT

Designing Diamond halo engagement rings

Greg Stopka/Jewelsmiths: Design Series 7

Tue, 11 Dec 2012 07:19:39 GMT

The Diamond Asscher Engagement Ring

Greg Stopka/Jewelsmiths: Designing Series 8

Tue, 11 Dec 2012 07:18:04 GMT

The redesigning of an existing wedding ring into a three band diamond marquise wedding set

God Bless Ye Jewellers

Tue, 27 Nov 2012 07:34:17 GMT

A seasonal greeting from diamond dealer Todd Wasylyshyn to retail jewelers. To learn more about Todd, visit http://www.Toddwaz.weebly.com.

Almaza Jewelers-America's Coolest Stores

Fri, 23 Nov 2012 00:01:07 GMT

Introducing one of "America's Coolest Stores" for 2012 — Almaza Jewelers of Houston, TX.

Holidays: Fabulous Bow Making

Thu, 22 Nov 2012 21:07:26 GMT

Fresh ideas for holiday wrapping from Arona Khan, who appeared at The SMART Show Dallas's "Holiday Idea Center" in September 2012.

David Brown: Holiday Profits For Jewelers

Tue, 13 Nov 2012 06:09:05 GMT

INSTORE's numbers expert, David Brown, tells you how to manage your inventory for maximum holiday profits.

Decorations: 10 Smart Holiday Ideas

Tue, 13 Nov 2012 06:07:42 GMT

Larry Johnson and Howard Gurock share some of their favorite holiday decorating ideas at The SMART Show Dallas in September 2012.

Shane Decker: Wow Your Holiday Customers

Tue, 13 Nov 2012 06:06:40 GMT

INSTORE's sales guru sales more holiday selling secrets at The SMART Show Dallas in September 2012.

Education highlights from The SMART Jewelry Show Dallas

Sun, 04 Nov 2012 22:05:24 GMT

Combine a keynote from approachability expert Scott Ginsberg (aka "The Nametag Guy") with sessions from the always-popular Shane Decker, Larry Johnson, David Brown and others, and you have a holiday-themed education program sure to give retailers the tools they need to boost sales during the busy season. Find out more at www.smartjewelryshow.com.

Smart Show Dallas-Sunday Night Bash-Remix

Fri, 02 Nov 2012 04:16:30 GMT

In true SMART Show fashion, our Sunday night party in Dallas was a smashing success. Held lakeside at the Gaylord Texan Resort's Glass Cactus nightclub, reta...

Lee Michaels-America's Coolest Stores

Thu, 01 Nov 2012 00:40:44 GMT

Introducing one of "America's Coolest Stores" for 2012, as selected by INSTORE magazine.

Retailers' picks at The SMART Jewelry Show Dallas

Wed, 31 Oct 2012 02:43:27 GMT

Attendees of The SMART Jewelry Show Dallas share the vendors they love. Find out more at www.smartjewelryshow.com.