
A better way to think of April 15 than Tax Day is to think of it as the day you stand to be considered for recognition for all the hard work you’ve put into your store. Not from the IRS, of course, but from us here at INSTORE and the panel of industry expert judges who review America’s Coolest Stores entries.

These bold, big and beautiful jewels definitely have something to say.

This week, a few classic (and hopefully not too crusty) jeweler's jokes on video:

Take a look at your staff -- Do some of them resemble the walking dead?
Look in the mirror -- Do you?
It’s tough when employees call in sick, but can be even worse for everyone involved (as well as for your business) when they don't call in sick.

When I was growing up, April Fools’ Day was one of my favorite “holidays” of the year. Like most boys, I tried to fool my friends and classmates into believing ridiculous lies so that I could laugh and say, “April Fools’!” (Come to think of it, why do we teach our kids to celebrate a day devoted to lying?) But in truth, being a fool is nothing to make light of. In fact, some things are too sad to laugh at. Here are a few examples.




