My third and final installment recapping the “Strategies for Advertising Designer Jewelry” panel from The SMART Show will cover advice shared by Michael Finn of E.B. Horn (Boston, MA), one of our “Eight-Figure Independents” in INDESIGN’s Mar/Apr lead story. E.B. Horn has been in business since 1839 – six years before my home state of Texas joined the Union. Nevertheless, the store’s marketing practices are anything but “old school.” Here was some of the advice Michael shared:
It’s show season again and the converging of thousands of people from all parts of the industry, and often all parts of the world, in Chicago or Vegas or Atlanta, leads me to my usual conclusion at this time of the year: We are an attractive bunch of people. Whether it’s designers, vendors’ reps, store owners, in-store associates, whoever ... (OK, perhaps not the media so much), my belief is that if personal appearance could be quantified and jewelry-industry professionals were compared with say the participants at a cement and aggregates trade show, “we” would fare pretty well.
The Jeweler Blog has another roundup of Music Friday songs, and this time, we’re taking you back to the 1970s. Remember, any song that mentions jewelry, gemstones or precious metals the title or lyrics can find its way onto the Music Friday cue, dig? Getting down with these tubular tunes is sure to make you feel the funk of this far-out era. Enjoy, and we’ll catch you on the flip side.
In honor of the debut of Baz Lurhmann's "The Great Gatsby" (based on F. Scott Fitzgerald's classic novel), on this "Feedback Friday" we asked INSTOREMAG.COM readers to send us their family pictures from the decade in which the movie takes place — the 1920s. See a gallery of those images below.
With the much anticipated Baz Luhrmann film version of The Great Gatsby opening in theatres this weekend, fashion and jewelry of the 1920s is sure to be top-of-mind with anyone who surfs the web, watches TV, and reads the glossies.