Validate your customers’ decisions...

 

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TODAY'S TIP IS SPONSORED BY GOLDSTEIN DIAMONDS

YOUR TIP FOR OCTOBER 7, 2011


[h3]No matter how ugly you think their purchase, validate their choice. [/h3]
WHY? Everyone wants to feel good about a purchase.

HOW? In the chicken-or-beef world of airline food is a lone ANA flight attendant we recently encountered who enthusiastically said, “Good choice!” after a reluctant order of chicken. It espoused such pride in the decision, we felt sorry for the poor saps who went with the beef. Imagine how “Good choice!” will make your customers feel.

SOURCE: ANA Flight NH012
COMMENT ON THIS TIP | PRINT VERSION


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