Have photos on hand of every piece of jewelry in your store...

 

HomeCommunityINSTOREINDESIGNFeatured BlogsServicesThe Smart Show
TODAY'S TIP IS SPONSORED BY GOLDSTEIN DIAMONDS

YOUR TIP FOR OCTOBER 21, 2011


[h3]Photograph every piece of jewelry in your store. [/h3]
WHY? You never know when someone may want a photo to decide on a piece of jewelry. With photos on hand, you can e-mail one or a selection to customers right away.

HOW? The best way to photograph individual pieces is with a lightbox, available through photographic suppliers and jewelry suppliers. A higher-end point-and-shoot camera will work, but an SLR with a macro lens will give you the best results. Have doubts about your skills? Retailer Danny Alkayam of Daniel Diamonds in Evergreen, CO, attended a weekend course specific to jewelry photography at the Brooks Institute in Santa Barbara, CA.

SOURCE: Danny Alkayam, Daniel Diamonds, Evergreen, CO
COMMENT ON THIS TIP | PRINT VERSION


Dying plants reflect badly on your store management...
Increase your sales in four words...
Big leadership is often built on small gestures...
Identify job candidates' weak spots...
If a customer asks for a discount, cheer!




Validate your customers’ decisions...
How to Make Facebook Work for You
Why Diamond Certs Are Not Important
Fan Club: Susan Elnora Frerichs Selected By George Sawyer
Five Things We Never Knew About ... Paula Crevoshay




Staff
Inspiration
Marketing
Inventory
Finance
Salesfloor
Customer Service
Management
Repairs
Technology
Security
Miscelleneous


Copyright © 2011 Smart Work Media. All Rights Reserved. You have subscribed to the Work Smart Tip of the Day. E-mail provided by Constant Contact. 45 West 45th Street Suite 808, New York, NY 10036 | Phone: (212) 981-9625 | Toll Free Fax: 877-471-1312. If you believe this has been sent to you in error, please safely unsubscribe.


Subscribe to the print edition
Manage bulletin
Twitter
Facebook




Subscribe to the print edition


Home
Register





Register
Homepage
Blogs
Community
Industry
Classifieds