Open a gem bar to promote custom pieces...

 

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YOUR TIP FOR OCTOBER 27, 2011



Encourage loose stone sales: Serve up a gem bar.

WHY? Get people excited about loose stones, and they’ll commission custom pieces.

HOW? Mark Loren of Loren Designs in Fort Myers, FL, displays little pockets of gems, such as loose citrines and peridots, along with a dozen or so styles of pre-made settings. Customers can choose a stone, choose a setiing and have a custom piece of jewelry in 24 hours.

SOURCE: INSTORE
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