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TODAY'S TIP IS SPONSORED BY GEMOLOGICAL INSTITUTE OF AMERICA, INC.

	YOUR TIP FOR FEBRUARY 8, 2012
	Get your customers relaxed, and they will see your products as more valuable. WHY? Physiologically and psychologically, it’s complicated. Suffice to say a Columbia University study recently discovered that more relaxed people considered a paper shredder to be 39 percent more valuable than less relaxed people. Similarly, the relaxed people deemed a digital tire gauge 19 percent more valuable. HOW? Pleasant music, enticing aromas, supportive words, a beverage offered upon arrival, warm lighting — how you foster a relaxing atmosphere is up to the personality of your store. SOURCE: Harvard Business Review Daily Stat, Oct. 24, 2011 COMMENT ON THIS TIP \| PRINT VERSION 100 THINGS EVERY JEWELER SHOULD KNOW We want to start by turning it over to you? What are the things YOU think every jeweler should know? Tipping a prong? Calming an upset customer? Letting an emotional moment play out in your store without getting too involved in it? Tell us about it.

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