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  YOUR TIP FOR FEBRUARY 16, 2012  
 

Offer to wrap self purchases.

WHY? Because they are treating themselves, and gift wrap is one more way to make it special for them.

HOW? Chuck Koehler of Anthony Jewelers in Nashville, TN, says he offers to gift-wrap every purchase made in his store. “Even if you know the customer is buying it for themselves, it’s fun for them to get it home and unwrap their new bauble.”

SOURCE: INSTORE
COMMENT ON THIS TIP | PRINT VERSION 
 

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