To stand out, launch your own collections.
WHY? By developing your own branded collections, you are elevating your brand. You can achieve a higher gross profit. And you can include more accessible price points.
HOW? Because of the scarcity of jewelry brands, when the consumer enters your store they will assume that your collections are actual brands — just ones they have not heard of. You can have collections that are your private label — “Signature Bridal Collection by XYZ Jewelers” — or you can have in-house branded collections which have a specific look and feel and are directed to a particular demographic.
SOURCE: SOURCE: Sally Furrer
|Check out more of Sally Furrer's product tips, merchandising tactics and free checklists here, then see her live at the 2012 SMART Show.