In a world of commoditized diamonds, one way to stand out from your competitors is proprietary special cut diamonds.
HOW? Look for a proprietary cut that is attractive, not just a lot of extra facets, and that the pricing is right.
WHY? Consumers are willing to pay a premium for something special, but the amount is lower than you might think.
SOURCE: Sally Furrer
|Check out more of Sally Furrer's product tips, merchandising tactics and free checklists here, then see her live at the 2012 SMART Show.|