Stand out with a proprietary cut

 

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  YOUR TIP FOR MARCH 5, 2012  
 


In a world of commoditized diamonds, one way to stand out from your competitors is proprietary special cut diamonds.

HOW? Look for a proprietary cut that is attractive, not just a lot of extra facets, and that the pricing is right.

WHY? Consumers are willing to pay a premium for something special, but the amount is lower than you might think.

SOURCE: Sally Furrer

Check out more of Sally Furrer's product tips, merchandising tactics and free checklists here, then see her live at the 2012 SMART Show.

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