The Diamond Development Initiative (DDI International) announced recently Susan Jacques, CEO of Borsheims Fine Jewelry and Gifts, will be the Honorary Chair of the Friends of DDI fundraising campaign.
DDI brings the jewelry industry, non-governmental organizations and governments together in a common effort to ensure diamonds are an engine for positive economic and social development in communities where diamonds are sourced in Africa and South America.
The new Friends of DDI program includes a Retailers Friendship Kit that will allow jewelry retailers and suppliers to demonstrate to their customers and constituents that the industry is making a positive impact on the lives of the people who mine diamonds by artisanal methods. See: http://www.ddiglobal.org/pages/friends-of-ddii.php
Borsheimsâ€™ CEO, Susan Jacques stated: â€śI believe that DDIâ€™s efforts will make a critical and positive impact on the lives of the 10 million plus people associated with artisanal diamond mining, and that their work ultimately benefits the jewelry industry at large, by responding to the growing consumer preference for ethical jewelry.â€ť
â€śWe are honored that Susan is willing to lend her name to a project of such critical value to the DDI. Weâ€™re optimistic that her leadership will raise the visibility and stature of the Friends of DDI program and will be a driving force of success for this campaign,â€ť said DDI Executive Director DorothĂ©e Gizenga.