Tell your customer to take a seat

 

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  YOUR TIP FOR MARCH 15, 2012  
 


Want to improve your chances of making a sale? Get your customer to sit.

WHY? Did you know that your chances of closing the sale increase by 50 percent when your customer is sitting down? Shane Decker says it's true. If a customer is standing, they can walk out at any time. When they sit down, they are giving you permission to make your presentation, and agreeing to give it due consideration.

HOW? Step one: Count the number of chairs in your store. Step two: Double them.

SOURCE: Shane Decker

Get more great sales advice from Shane Decker, one of this year's "Monsters of Sales", at The SMART Jewelry Show. See Jim's keynote address "Monsters of Sales: 9 Secrets That Guarantee You'll Never Worry About Lousy Sales Again" on Monday, April 23, at 8:30 am.


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