Increase your average transaction 30% or more with a formal up-selling system.
WHY?Most up-selling and add-on selling is incidental in nature, says SMART Show keynote speaker Jim Ackerman. That means it only happens when the salesperson remembers to do it. Only a complete, formal system can insure the effort happens every time. When it does, success levels will increase dramatically.
HOW?Six elements make a comprehensive up-sell/add-on selling system: 1) pre-determined offers; 2) support materials; 3) scripts; 4) consistent training; 5) staff incentives; 6) tracking. Implement right and as many as one in three customers will say yes to your add-on offers, boosting your profits substantially.
SOURCE: Jim Ackerman
Get more great sales advice from Jim Ackerman, one of this year's "Monsters of Sales", at The SMART Jewelry Show. See Jim's keynote address "Monsters of Sales: 9 Secrets That Guarantee You'll Never Worry About Lousy Sales Again" on Monday, April 23, at 8:30 am.
DESCRIPTION: Low-budget creativity from a very friendly, very funny Wisconsin jeweler. See more ad videos on the store website.
More than 18,000 jewelry-retail employees receive our bulletins each weekday. Now you can, too. Just complete the form, and we'll send you an e-mail every now and again with all the latest INSTORE news.