IDEX Online Polished Price Changes – March 26, 2015

by Danielle Max

Price for both rounds and fancies continue to be broadly positive, with the majority of increases settling around the 3 percent mark.

Following are some of the main changes in this week's IDEX Online Diamond Price Report.

To receive a free copy of the full IDEX Online Diamond Price Report, contact


  • 0.18-0.22 cts D-H / VVS1-VS1 up 2-3% J-K / IF-VVS1 down 3%-5%
  • 0.23-0.29 cts positive changes including F-H / VVS1+ up 2-2.5%
  • 0.30-0.39 cts a lot of positive changes including D-G / SI1-I1 up 2-4%
  • 0.40-0.44 cts many positive changes including D / I1+ up 3%
  • 0.45-0.49 cts J / VS1 up 2%, D / SI3-I3 down 2-4%
  • 0.50-0.69 cts changes including D-F / IF up 3% and K / VVS2+ up 2-4%
  • 0.70-0.79 cts changes including D-E / IF up 3% and K-L / I2 down 5%
  • 0.80-0.89 cts I / IF and K / SI2 up 2.5-3% and L-M / I1-I2 down 3.5-5.5%
  • 0.90-0.99 cts some changes including D-I / VVS2+ up 1-4%
  • 1.00-1.24 cts positive changes including D-F / SI1+ up 3%
  • 1.25-1.49 cts L / VVS2 up 2% and M / SI1 up 3%
  • 1.50-1.99 cts F-H / VVS1 up 3%
  • 2 cts E-H / VVS1 and E-F / VS2 up 3%
  • 3 cts changes including G / IF, I-K / VVS1 and L-M / VS1-SI1 up 3%
  • 4 cts H-I / VS2-SI2 up 3%
  • 5 cts H-I / SI2 and J-K / SI1 up 3% and L-M / VVS2+ down 3%

Fancy Cuts

  • 0.18-0.22 cts F / IF down 4%
  • 0.23-0.29 cts F / SI1 down 4%
  • 0.30-0.39 cts D / VVS2+ up 1-3%
  • 0.40-0.44 cts changes including D / IF up 3% and D and F / VVS2 up 2-3%
  • 0.45-0.49 cts H / SI2 up 4%
  • 0.50-0.69 cts many changes including G+ / VS1+ up 3-4%
  • 0.70-0.79 cts G+ / VVS1+ up 1-4% and D-F / VS1-SI1 up 1-3%
  • 0.80-0.89 cts positive changes including D-F / VS1-SI1 and G-H / VVS2+ up 3%
  • 0.90-0.99 cts many changes including H+ / VS1+ up 2-3%
  • 1.00-1.24 cts J+ / SI2+ up 2-4%
  • 1.25-1.49 cts some changes including D / VS1+ up 3% and I-J / VVS2 up 2-3%
  • 1.50-1.99 cts many changes such as K+ / VVS2+ up 2-4% except I / VVS2 down 1%
  • 2 cts positive changes including K+ / VS2+ up 2-3%
  • 3 cts D and E / VVS2 up 3%
  • 4 cts F / VVS2 up 3%
  • 5 cts E / VS2 up 3%
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Fana Launches Retail Portal

Fana has added a retail jewelry portal to its current website. The portal, created for retail jewelers and their sales associates, provides support for sales training, product details, and marketing resources for the brand. In addition, the portal allows for individual associates to track their performance and earn incentives.

“One of the most important members in Fana’s team is the sales associate, who is our ambassador in the stores,” said Vik Jain, co-owner at Fana. “We feel it is vital to give our retail associates the tools and information which enable them to educate the client about the workmanship and design influence of each Fana engagement ring. In today’s information-driven market, bridal customers demand their salesperson be well educated in the product, the designer, and market trends. The portal training allows us to keep the Fana brand and product message consistent at the counter.”

Fana retail associates can register for the portal at the website and then participate in a self-guided product knowledge presentation and training questions. They can then log in to the portal to register each Fana sale they complete and earn rewards on qualified transactions.

Jewelers who sell the Fana line can use the new portal to instantly access logos, product images, and advertisements. In addition, they will be able to order catalogs, posters, and other retail support material.

For more information about Fana and their collections, visit

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Kirk Kara Takes JCK First Place Eight Years Running

Kirk Kara has made history as the only jewelry designer to win first place for eight straight years in the JCK Jewelers’ Choice Awards.

Two designs from Kirk Kara’s Pirouetta collection have taken top prizes in the category of Best Bridal Design in 2015.

First place winner in the Best Bridal Design, $5,001-$10,000 category: an elegant rose gold split shank engagement ring and wedding band set from the Pirouetta collection. It features 3/8 ct. t.w. diamonds. The signature handcrafted details include milgrain edging and filigree. The center 1.0 ct. round stone (shown) is a customized option. Design No. K133RR & K133R-B. Suggested retail: $5,810 for the set (center stone not included).

Finalist in the Best Bridal Design, $2,501-$5,000 category: a halo engagement ring from the Pirouetta collection. It features 3/4 ct. t.w. of diamonds. The signature handcrafted details include signature filigree, peek-a-boo diamonds, and rose gold accents. The center 1.0 ct. round stone (shown) is a customized option. Design No. K174C65RWR. Suggested retail: $4,600 (center stone not included).

The Jewelers’ Choice Awards recognize the best designs created by jewelry designers and manufacturers divided by price point and category. JCK announced the winners and finalists in the March 2015 issue of JCK magazine.

Please view the winning designs at

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Jewelry Industry Summit Scheduled for August in Chicago

The Jewelry industry community will present “The Jewelry Industry Summit”, from August 16-19 at the Palmer House in Chicago.

The industry-wide open forum, to which all are invited, will drive open discussions on sustainability and responsible sourcing. The goal is to create awareness of supply chain challenges and develop tools to take actions to mutually benefit the jewelry industry and create business opportunities and new sources of value for suppliers and the consumer.

The summit will be an interactive and facilitated discussion about important industry issues pertaining to business practices and the supply chain with the goal of ensuring that the jewelry industry will thrive in the 21st Century. Participants will include members of the diamond, colored gem and precious metal industries, trade associations, financial institutions, as well as those in the international communities. They will have the opportunity to shape the outcome of the discussions, and to develop tools to ensure that the industry can support the entire supply chain.

The planning committee members determined the importance of creating the summit in order to meet the expectations of the new consumer of today and their need for transparency. The potential of increasing interest by the government in regulating our industry also drove the interest in engaging in this discussion.

The mission statement for the Summit states: “Our community of individuals from all sectors in the jewelry industry seeks at the summit to develop a shared vision to meet the challenges, to sustain our business and to improve the supply chain for our products. The goal of the summit is to discuss challenges and opportunities in the jewelry industry that can better support everyone in the supply chain.”

The Summit will be funded by registration fees, contributions by individuals and companies, (large and small alike) as well as by a ‘crowd funding’ facility hosted on

Please visit for summit Information and updates, registration to participate in the summit and to donate. Among other resources, the website provides information on current voluntary initiatives and required regulations pertaining to the supply chain for precious metals, colored gemstones and diamonds. Information about initiatives driving sustainability in other industries is also available. Contributions of additional material for this resource will be made as needed.

The planning committee members for the Jewelry Industry Summit represent all facets of the Diamond, Colored Gem and Precious Metal and Watch Industries. They are Ann Arnold, Ann Arnold Advisory Group;, Lita Asscher, Royal Asscher; Anna Bario, Bario Neal; Robert Bentley, Robert Bentley Company;, Mihir Bhansali, Firestar Diamond Inc.; Edward Boehm, Rare Source; David Bouffard, Signet Jewelers Ltd.; Eric Braunwart, Columbia Gem House, Inc.; Lisa Bridge, Ben Bridge Jewelers; Bruce Bridges, Bridges Tsavorite; Brandee Dallow, Rio Tinto Diamonds; Bill Farmer, Farmer’s Jewelry; Jeffrey Fischer, Fischer Diamonds, Inc.; Rebecca Foerster, Leo Schachter Diamonds, LLC; Karen Goracke, Borsheim’s; Stewart Grice, Hoover and Strong; Mark Hanna, Richline; Hayley Henning, True North Gems; Steve Hodgkins, Rolex USA; and Ferial Zerouki, DeBeers Group of Companies.

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Artco Recommends Five Things to Consider Before Working With a Store Designer

Brick and mortar stores must find ways to engage better with their customers. The planning and design of your store is a key factor in the overall success of your business; with the right store plan, brands can directly communicate with their customers, "merchandise will sell itself when there is a great store design, but when it is wrong even the best product can sit on a shelf gathering dust" says Karen Estrada, Director of Luxury Goods at Artco Group!

The way your store is arranged and your display fixtures are placed can make a big difference; walls, flooring, primary and accent colors, fixtures, signage, wall striping etc, must work together to tell a single story. A mixture of human psychology, retail security, and design trends gives retail designers and store planners the necessary background to revitalize your store. if you are in the process of opening a brand new store or perking up your existing one, make sure to do your own research, establish a visual design , theme or concept, here are five things you should know before meeting up with your store designer, that will help you to get the best results.

1. Know your Brand

Your brand is the communication of a promise to your costumers, a promise on the quality of product, level of services and overall shopping experience. a successful business ingrains it's brand so clearly in all of its offerings that it becomes part of them, a simple icon, tone of voice or a design style will instantly affiliate with the brand. Think about your ultimate business goal, what exactly do you want to communicate to your costumers? What makes your product different and unique?. Effective branding influences costumers and encourage sales; it plays a huge role in the retail costumer jou. It’s been proven that design-driven brands such as Apple outperform their competitors commercially.

2. Know your Product

The service and presentation of your product is critical, merchandise must be at the core of your store plan and design project, therefore specific equipment such as fixture and lighting needs to be selected based on your product selection. Think of materials and colors that complement your product, signage, and other brand elements; keep in mind though that the true purpose of your fixtures is to house merchandise, you are not suppose to see them, try not to fall in love while searching for options, your product is the star, make it "shine". a store planner can also give you suggestions for enticing impulsive buyers and recognizing when is best to display a small selection of products versus packing shelves with merchandise.

3. Know your Customers

One of the biggest mistakes brands make when it comes to offer great shopping experiences is second guessing their customers. Do not make assumptions about your audience demographic , utilize collected data about your costumers; everything from age, income, location, emotional triggers and lifestyle choices, this would allow you and your store planner to come out with display ideas that would tap into your costumers psyche, effective displays appeal to the shoppers and can also drive them to convert. Retailers are incorporating new lighting and technology trends to attract new generation shoppers; bold neon lights and holograms, are some examples of new ways to excite your costumers. Also background music can dictate a mood, a special atmosphere, maybe a sense of mystery. Which of this can you incorporate to make your store engage with your costumers as soon as they walk in?

4. Know your Budget

Your budget should be clear and realistic from the beginning, financial misunderstandings can lead you and your store planner in the wrong track to unrealistic designs, this can cause delays and unfinished projects. consider investing in smart and convertible fixtures, standard fixtures make difficult to upgrade or even accommodate new products, smart fixtures are more expensive up front, but it will save you money in the long run do to their great flexibility. If your store has built-in fixtures and you want to get rid of them, notify you store planner beforehand since these have to be taken down. Since you’ve done your research, once the final plan drawings are done, avoid making changes, this may cause even more changes in the electrical, lighting and millwork plans. when many changes are made additional design and installation fees may apply.

5. Specific Requirements.

Professional store planners know that every single square foot of the retail sales floor has a job to do. Set specific goals, ask yourself what expanded, or represented features will create more sales, nobody better than you knows what needs to be improved inside your store, think about areas that get crowded, analyze your POS location; are you satisfied with the costumer flow? Maybe you should reconsider the floor sales layout? These are the examples of questions you need to ask yourself, every sales floor is different, your store planner needs to have this specific requirements in mind to be able to solve all the existing problems that your store may have.

Overall, retail designers and store planners are being paid to boost your sales. The best way to meet a design that meets you store, is by expressing your specific brand goals and desires. New generation shoppers are demanding products that demonstrate their individuality, therefore brick and mortar stores must deliver shopping experiences that challenge their customers perceptions. In the process of designing your store communication is the key, and by having these aspects in mind you will be able to clearly express your ultimate retail design goal and let your store planner respond to you with amazing proposals.

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