Facebook and mobile applications help shoppers on Feb. 14.

Swarovski has announced the introduction of a pair of new apps. The first is designed for Facebook and the second is for mobile, both specifically for Valentine’s Day. The “Sparkling Personals” Facebook app gives users a custom background that is able to be shared on their walls. The app pulls a user’s profile information to generate assumptions about their personality. After selecting personal images, users will be presented with one of three backgrounds to choose from: funny, adventurous or romantic. The mobile app aids gift-givers on the move and in a hurry, so shoppers can discover area Valentine's Day hotspots like florists, candy stores, romantic restaurants and their closest Swarovski store.

Read more at the National Jeweler