Cameron Diaz New TAG Heuer Brand Ambassador
Appeared wearing the new "Link Lady" unveiled by at Baselworld.
Hollywood actress Cameron Diaz signed with Tag Heuer this week to become the new face of the luxury brand, the company announced at Baselworld. Diaz's partnership with TAG Heuer will also serve to benefit and raise awareness for programs that empower women. "I am deeply appreciative that TAG Heuer shares my desire to support women who are not free to pursue even the most basic goals, simply because of their gender," Diaz said.

