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A 98 percent discount on diamonds. Ouch — That's not something you'll ever want to say on air.
But believe or not, crazier things have been uttered in moments of desperation. And this would-be jewelry ad is nothing short of desperate. This upcoming holiday season, don't risk venturing into that territory.
Watch:
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Chris Hughes is an online content manager at SmartWork Media. He is interested in the increasingly important role of social media in both business and our lives.
Website: www.instoremag.com 
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