To make this article a valuable resource, we need your advice to be as specific as possible, but it can focus on any aspect of your business. What have you learned to be important in your own business about display, marketing, sales, planning, hiring, lighting, cleaning jewelry, case layout, event planning, etc.?
Here are a few examples to get you started.
Sanjay Rupani of Gold Coin Inc., suggests stocking up on lollypops for the kids.
"They cost five cents a piece and they bring in repeat business because the kids want to go to the store that has the lollypops," he said.
Eileen Eichhorn of Eichhorn Jewelry Inc. says jewelers must know how to calm an unhappy customer.
"Lead them into a private area where he or she can sit down. That usually changes their attitude," she said.
Richard Frank of Goldstein's believes jewelry sales should always "start with the question, 'Why?' ... If we can get a customer talking about when they are going to propose, what makes her different or why this anniversary is special, we can take the decision out of their heads and into their gut, where great decisions are made," Frank says.
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