Eileen McClelland
Eileen McClelland is the managing editor at INSTORE Magazine.
We launched “Sanity Files,” -- the last page in INSTORE -- in January 2012 as kind of an experiment, and in 2013 we decided we liked it so much we began to publish it every month. I looked back on some of the fun sanity-savers our readers have shared with us, and thought I’d compile a top 10 list of some of my favorites (so far.)
Houston’s high-profile Zadok’s Jewelers was featured fleetingly on the local TV news Monday night, when a KHOU 11 reporter consulted the family-owned business as experts on what a 10-carat diamond ring looks like. Zadok's was happy to oblige, allowing reporter Shern-Min-Chow to try on a seriously blingy ring.
Jason Young, leadership consultant, author of the book “Culturetopia,” and a keynote speaker at the 2013 American Gem Society Conclave, explained why creating a great place to work is the most valuable thing you can do for your business.
PHOENIX – To grow your business, you first have to know what your business is about and built a culture around that ideal, says Jim Stengel, keynote speaker at the American Gem Society Conclave on Thursday.
Former Arkansas governor Mike Huckabee kicked off the American Gem Society Conclave in Phoenix with the opening keynote address on Wednesday, advising attendees to “steer for the curve ahead” in uncertain economic times.
Engaging the New Affluence: 12 Ways to Stay Flexible
The Plumb Club hosted a webinar recently that examined today’s changing consumer, shifts in demographics and how jewelers can meet their customers’ evolving expectations. Panelists included luxury market consultants Pam Danziger of Unity Marketing, Kate Peterson of Performance Concepts, and Martin Hurwitz for MVI Marketing.
New York Times best-selling author and branding expert Martin Lindstrom kicked off the fifth annual SMART Jewelry Show Chicago on Saturday with a keynote address. Lindstrom, who has written books such as Brandwashed, Buyology, and Brand Sense, advised the audience of retail jewelers to use emotion, memories, and the five senses to attract buyers. He followed that up with a presentation titled “If I Owned a Jewelry Store.”
Put Your POS System to Work for You, Marketing and Clienteling
Janice Mack and Lenny Prion teamed up to present the seminar, “Market Smart With Your POS System,” on Friday at the SMART Show, Chicago. Prion is head of education for the Edge Retail Academy. Mack is president of Janice Mack and Associates.
The message is clear from the Silver Promotion Service. The surge in the popularity of silver jewelry is something that retailers can no longer afford to ignore. Retailers have found in recent years that silver is particularly attractive to women self-purchasers, the youth market and for gifts.
Build Sales With Effective Merchandising and Display
Do you want your store to look young and fresh without a major remodel? Take a peek inside your cases. Brightening up your displays can make a dramatic difference in how your store and your merchandise are perceived, says Sally Furrer.
