Eileen McClelland is the managing editor at INSTORE Magazine.
The Big Story in November’s INSTORE is all about last-minute tweaks to ensure your store’s holiday success.
I talked to Greg Stopka, owner of JewelSmiths in Pleasant Hills, CA, recently, while I was working on a last-minute holiday advice article that’s scheduled to appear in the November issue of INSTORE.
When Borsheims of Omaha, NE, opened a second location called Borsheims Boutique on Nov. 15, 2013 — in an upscale, revamped outlet mall named Nebraska Crossings — more than 100,000 customers visited the mall the first three days it was open.
Are you considering a men’s night this year? In gathering tidbits for a November article on last-minute holiday preparations, I learned that Judith Ripka’s East Hills, Long Island, NY, store has hosted a Men’s Cigars and Scotch Shopping Night in the past, which was a big hit with the guys and an unqualified success for the business.