Eileen McClelland

Eileen McClelland

Eileen McClelland is the managing editor at INSTORE Magazine.

Write on Tuesday, 28 October 2014 Published in Best Practices

The Big Story in November’s INSTORE is all about last-minute tweaks to ensure your store’s holiday success.

Write on Tuesday, 07 October 2014 Published in Best Practices

I talked to Greg Stopka, owner of JewelSmiths in Pleasant Hills, CA, recently, while I was working on a last-minute holiday advice article that’s scheduled to appear in the November issue of INSTORE.

Write on Tuesday, 30 September 2014 Published in Best Practices

When Borsheims of Omaha, NE, opened a second location called Borsheims Boutique on Nov. 15, 2013 — in an upscale, revamped outlet mall named Nebraska Crossings — more than 100,000 customers visited the mall the first three days it was open.

Write on Tuesday, 23 September 2014 Published in Best Practices

Are you considering a men’s night this year? In gathering tidbits for a November article on last-minute holiday preparations, I learned that Judith Ripka’s East Hills, Long Island, NY, store has hosted a Men’s Cigars and Scotch Shopping Night in the past, which was a big hit with the guys and an unqualified success for the business.

Write on Tuesday, 09 September 2014 Published in Best Practices

TIVOL’s ad campaign, “TIVOL Has Gone to the Dogs,” has done a great job of bringing new customers into the store while also linking the store’s brand identity to community interests.