Eileen McClelland is the managing editor at INSTORE Magazine.
When a woman showed up a couple of weeks before Christmas, with a 1971 class ring Wallach Jewelry Designs owners Steven and Gina Wallach bought it for scrap.
The seller, a former Larchmont, NY resident, had found the ring tucked under a corner of the carpet in her new apartment in Yonkers. Once she ruled out the former occupants of the apartment as the ring’s owner, she decided to sell it to the Wallachs, whose store is in Larchmont.
Marthe Le Van, owner of Mora Contemporary Jewelry in Asheville, NC, combined what she knew about local life with what she knew about popular shopping trends to pull off a successful December shopping event in her store. The beauty of it, she says, is that it will work for her any time of the year.
This is a follow-up to my blog last week about Fox Fine Jewelry’s Christmas discount on a set of aquamarine jewelry, offered to shoppers who wanted to work toward a personal reconciliation with a loved one.
Debbie Fox, owner of Fox Fine Jewelry in Ventura, CA, truly recognizes the power and symbolism of the gift of jewelry.