Eileen McClelland

Eileen McClelland

Eileen McClelland is the managing editor at INSTORE Magazine.

Write on Tuesday, 20 January 2015 Published in Best Practices

When a woman showed up a couple of weeks before Christmas, with a 1971 class ring Wallach Jewelry Designs owners Steven and Gina Wallach bought it for scrap.

The seller, a former Larchmont, NY resident, had found the ring tucked under a corner of the carpet in her new apartment in Yonkers. Once she ruled out the former occupants of the apartment as the ring’s owner, she decided to sell it to the Wallachs, whose store is in Larchmont.

Write on Friday, 16 January 2015 Published in Best Practices

Marthe Le Van, owner of Mora Contemporary Jewelry in Asheville, NC, combined what she knew about local life with what she knew about popular shopping trends to pull off a successful December shopping event in her store. The beauty of it, she says, is that it will work for her any time of the year.

Write on Tuesday, 06 January 2015 Published in Best Practices

January’s the best time to assess what worked last year while we look ahead to what we hope works this year (all while trying to battle a winter cold and find time to take down that Christmas tree!). Here are five great ideas retailers shared with us for Best of the Best sections of INSTORE in 2014 that are worth looking back on as we plan special events and marketing strategies for 2015. Please send your own good ideas, past, present and future, to me at This email address is being protected from spambots. You need JavaScript enabled to view it..

Write on Tuesday, 30 December 2014 Published in Best Practices

This is a follow-up to my blog last week about Fox Fine Jewelry’s Christmas discount on a set of aquamarine jewelry, offered to shoppers who wanted to work toward a personal reconciliation with a loved one.

Write on Wednesday, 24 December 2014 Published in Best Practices

Debbie Fox, owner of Fox Fine Jewelry in Ventura, CA, truly recognizes the power and symbolism of the gift of jewelry.