Eileen McClelland is the managing editor at INSTORE Magazine.
While shopping the Vegas show next week, consider this:
Are you underselling your clients?
Adam Graham, CEO of Erica Courtney, says some Courtney collectors who started out buying silver pieces have moved up to colored gem jewelry in a much more elite segment of the market – the $80,000 range.
As jewelry retailers, questions from Millennial-generation diamond shoppers needn’t put you on the defensive, if you are proactive about conveying the message of how diamonds can make a positive difference in the world.
According to The Knot’s 2015 Bridal Survey, about half of jewelry retailers are NOT reaching out to engaged couples after the engagement ring purchase, often inexplicably forfeiting myriad sales opportunities and the possibility of forming a long-term relationship with clients.
Joel Zeff is as much improv comic as motivational speaker.
A featured speaker Thursday at the American Gem Society Conclave in New Orleans, Zeff transformed volunteers from the audience into improve comics in their own right by demonstrating the importance of teamwork and generating lots of laughs in the process.
Martin Rapaport, a popular speaker at the American Gem Society Conclave in New Orleans on Wednesday, called on AGS members to create an added-value ethical market for socially responsible jewelry.