Eileen McClelland

Eileen McClelland

Eileen McClelland is the managing editor at INSTORE Magazine.

Write on Tuesday, 16 December 2014 Published in Best Practices

When Matthew Clark took over inventory management at Spath Jewelers in Bartow, FL, five years ago, he was convinced that some of the inventory at his wife Emily's family business had been around since the store opened in 1986.

Write on Tuesday, 09 December 2014 Published in Best Practices

Are you throwing a party this week? Here are 10 tips to set everyone at ease, including yourself and your staff.

Write on Wednesday, 26 November 2014 Published in Best Practices

If you’re seeking creative ideas on how to collaborate with other local retailers, look for what you might have in common with them and consider creating a piece of jewelry or other gift item together that might expand your customer base and generate new interest throughout your community.

Then, don’t forget to serve champagne and cookies at the launch party!

Write on Tuesday, 18 November 2014 Published in Best Practices

It’s only November, but I’ll bet that Cathy Calhoun, retail jeweler and event planner extraordinaire, is already thinking ahead to the Academy Awards.

Write on Wednesday, 12 November 2014 Published in Best Practices

Our Big Story for January 2015 is about how employees thrive in positive company cultures and how they pass on those good vibes to your customers.