Last week, we reached into the INSTORE archives for a list of 15 things you shouldn't say to customers.
And a couple of you out there, quite rightly, wondered why we were telling you what not to say, but not replacing the things we took away with things you couldsay. Anyway, in this week's column, we fill the gap with this oldie-but-goodie feature from INSTORE, circa February 2004, on "Best Opening Lines".
My 17-year-old daughter began her first retail job this past weekend, working as seasonal help for Nine West. She’s already made her first big mistake – she was supposed to work on a particular day, but because she wasn’t trained on how to view the schedule, she misread it and missed her shift. That said, Nine West was smart to hire her a week in advance of “Black Friday,” since she’s now learned from that mistake and was able to learn from several encounters with customers over the weekend. She should be ready to do a great job next weekend and throughout the holiday selling season.
A California startup is betting on an app that, if it catches on, could be an alternative to Yelp. While it doesn’t come from the folks at Yahoo, the fact it actually encourages constructive private feedback from customers may have you yelping, “Yahoo!”
The trouble with trends is that they’re not always pretty. And, if you ask me, this obsession with owls is one of those. Beautiful, maybe, but classically “pretty”? Not so much. I admit, this trend took me by surprise. Yes, I’ve been watching the burgeoning bird-themed designs—peacocks, parrots, and some other feathered friends—something that, in 2014, we should actually be seeing even more of. But these wide-faced, small-beaked, big-eyed birds? No, despite that the owl's been a pop-culture focus in fashion and home design, I didn’t really see the owl jewelry thing coming on strong.