Over the years, I’ve heard lots of complaints from jewelers about consumers being duped into buying poor-quality diamonds by unscrupulous retailers and/or labs. Long’s Jewelers of Boston recently created an event that served as a great starting point for the type of education that prevents consumers from making these mistakes – and by the way, also promoted the particular diamond brand (Lazare) that Long’s carries.
I quite like the technology reviews produced by the New York Times’
David Pogue, although unless I’m thinking of buying a new gadget I don’t go actively looking for them. I made an exception with his recent review of Windows 8.1, the latest version of Microsoft's operating system.
A recent study by a business school study in the U.K. suggests that marketing, customer service and even sales techniques tailored to the time of day may increase a retailer’s bottom line.