At the Villager in Auburn, AL, teams of employees dream up ideas for theme trees, most of which are decorated with handmade items. The Villager also has a permanent white tree, which can be decorated for different occasions and seasons, including Christmas and Halloween.
At Collins Diamonds in Liberal, KS, the staff use whimsical wrapping paper in each window to create a festive look on a budget.
Ben Garelick Jewelers
At Ben Garelick Jewelers in Williamsville, NY, simple floral arrangements above create a festive mood without competing with the jewelry below.
Underwood’s Fine Jewelers
An outward looking window will require extra lighting to offset the impact of the sun. Here, Underwood’s Fine Jewelers in Fayetteville, AR.
Wanna Buy A Watch?
At Wanna Buy A Watch? in West Hollywood, CA, Nipper, formerly of RCA fame, greets customers in ads and in person, always festooned with the costume of the season.
Krekeler Jewelers in Farmington, MO, used traditional Christmas decorations — with a twist — for 2011. Although the holiday themes were familiar, the color scheme was a stylish black and white.