Press Release

SmartWork Media Press Releases

Fireman: The Evolution of the Closer in Baseball by Fran Zimniuch (Foreword by Lee Smith) reveals how the pitching roles have been redefined over the years and why specialization is the key word when it comes to the pitching staff in today’s game.

There weren’t always closers or set-up men or middle relievers. In fact, there was a time when starting pitchers were expected to complete most of the games they started, but that is no longer the case and Fireman examines exactly why.

Using statistics, trend analysis, and interviews with front office personnel, managers, coaches, and pitchers past and present, author Fran Zimniuch discusses the changing nature of the bullpen and how the current, specialized role of the closer came into being.

Goose Gossage, Dennis Eckersley, Fergie Jenkins and All-Star closer Lee Smith all share their insights and own experiences as pitchers and why they were instrumental in helping to change the role of relievers during their careers.

Firemanprovides a true understanding of how relief pitching got to where it is today and how the closers role has been able to reshape America’s Pastime. Baseball fans from every generation will not want to be with out this book

FIREMAN: THE EVOLUTION OF THE CLOSER IN BASEBALL CONTACT: Natalie King, Triumph Books, 312-252-1252, This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Fran Zimniuch is an-award-winning sports journalist, columnist, and author who has written for various newspapers and magazines for more than 25 years. He is the author of seven other books, including Ph-ANTASTIC! The 2008 World Champion Philadelphia Phillies. He lives in southern New Jersey.

Retailer Announcements

As a 30th anniversary gift to her hometown, Susan Eisen, CEO of Susan Eisen Fine Jewelry & Watches, is the presenting sponsor of “Bedazzled: 5,000 Years of Jewelry” to be exhibited at The El Paso Museum of Art from March 27 through July 25, 2010. The El Paso Museum of Art is one of only a few museums worldwide that will have the opportunity of exhibiting “Bedazzled: 5,000 Years of Jewelry,” which provides examples of stunning jewelry from 3000 B.C.E. through the early 20^th century. This rare collection of masterpieces by Europe’s jewelry masters is the only one of its kind and the exhibit in El Paso will be the first time the exhibit will be shown in the western United States. The exhibition will feature some of the Walters Art Museum’s greatest masterpieces as well as many hidden treasures on view for the first time. This selection of more than 150 pieces will not only present the evolution of techniques and materials, but also demonstrate the importance of jewelry as an expression of creativity and often wealth and position. In addition, a special exhibition section will be devoted to rings, the only type of jewelry worn continuously through the ages. Assembled primarily by one of the Walter’s Art Museum’s founders, Henry Walters, during the first three decades of the last century, this renowned collection contains superb examples of expert craftsmanship and design. For general information regarding the show or ticket information, please call 915-532-1707 or visit www.elpasoartmuseum.org

A lecture series featuring visiting experts in jewelry and gemology invited by Ms. Eisen is planned for the community along with an exhibition of contemporary jewelry by The University of Texas at El Paso and New Mexico State University art students. Susan Eisen will be assisting in training the docents for the exhibit and will be consulting with and donating to the Museum store.

Susan Eisen is a Graduate Gemologist from the Gemological Institute of America. Her credentials include Certified Gemologist Appraiser with the American Gem Society, an accredited member of the International Society of Appraisers, an accredited senior gemologist of the American Gemological Association, and an accredited senior member and Master Gemologist Appraiser® of the American Society of Appraisers, a title held by only 42 appraisers in the entire United States. An El Paso native, Ms. Eisen founded her first store in 1980 and is now located at 5857 North Mesa St. Her store offers custom jewelry designing, watch and jewelry repairs, jewelry and fine art appraising, as well as a full art gallery.

Susan B. Eisen, 915-584-0022, This e-mail address is being protected from spambots. You need JavaScript enabled to view it , www.susaneisen.com, www.twitter.com/susaneisen1

Trade Show Announcements

(CHICAGO, IL) MARCH 7, 2010: How often do you attend an event and you are immediately greeted with a table full of “Hello my name is” stickers and think “do I really need one of these?” Entrepreneur, author and full-time-name-tag-wearer, Scott Ginsberg, has made it his job to make people friendlier and strengthen networking skills. This year, INSTORE and INDESIGN are pleased to have him deliver the keynote speech at The Smart Jewelry Show.

Ginsberg is the only person in the world who wears a nametag 24-7 transforming his simple idea into a powerful business. Since November 2, 2000 – exactly 2,811 days ago – Scott has never been “nametagless.” He even has a replica of his nametag tattooed on his chest. A rare breed of personal branding, Scott has turned name tag wearing into a six figure business that has expanded into online training, speaking, consulting, writing, and blogging.

The author of seven books including Hello, My Name is Scott and The Power of Approachability is also a regular contributing columnist to INSTORE magazine and the St. Louis Small Business Monthly as well as a renowned public speaker and media expert. He has been featured in hundreds of media outlets, including The Wall Street Journal and CCN and even wrote a quiz on approachability for Cosmopolitan magazine. His client roster is far-reaching and impressive with household names such as Staples, Verizon Wireless and Prudential Financial.

An established “approachability expert," he has never given the same presentation twice and each speech is tailored to its’ specific audience. “People buy people first,” Ginsberg says and his session will cover all aspects of approachability including how to maximize visibility, credibility and uniqueness in the eyes of the customers and prospects. A retailer can make a customer more comfortable and confident, which translates into an increased desire to do business.

Attendees of The Smart Jewelry Show will learn how to create an unforgettable personal brand by positioning their value to magnetize more business. Ginsberg will deliver “use-tomorrow” techniques that people can implement to maximize their conversational, networking and interpersonal efforts.

For press inquiries, please contact Nicole Cornella at Kinney + Kinsella This e-mail address is being protected from spambots. You need JavaScript enabled to view it or (212) 620-0356

THE SMART Jewelry Show April 24-26, 2010

Pre-Show Conference, April 23 Chicago Navy Pier www.smartjewelryshow.com