Remember These Words When You Have to do Something Difficult
- Category: Tip of the Day: 2009-2012
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- Suggest new crystal along with a new watch battery
- Offer a good selection of gemstones to customers
- Help your staff improve their skills
- Co-promote with a local fashion brand
- Show the self-purchaser it’s OK to buy
- Categorize your customers from A to C
- Create a shrine to inspiration
- Incentivise keeping neat and staying clean
- Play up the rarity of a long marriage
- The color of their eyes will tell you ...
- Don't impose change, "Try an experiment"
- Share in the wealth -- join the Instore community
- Offer Pepsi AND Coke
- Post the "director's cut" of your ad online
- Don't end the sale over the counter
- Sell a LIFETIME supply of jewelry cleaner.
- Can't choose between two brands? Get a reference
- Know Cosmo, know your customers
- Point and shoot. It's really not much harder than that ...
- Make a friend at your local newspaper
- Help your customers feel smart
- Remember: Inconspicuous consumption still rules
- Get your POS system up to speed
- Plan your trip to the Dallas SMART Show
- Organize a cost-saving competition
- Great salespeople never stop giving
- Find a banker you can call a partner
- Identify what's growing naturally in your business
- Teach staff to think like owners
- Don't ask for a customer's name too quickly
- How to handle a hard-bargaining customer
- This is how you get ready for prom season
- When you need a liberal return policy
- Note how rare long-term romances are these days
- Get to know your local Wal-Mart manager
- Be cold and calculating to move old inventory
- Use both hands to show large jewelry
- Grade and segment your customers
- Create an intelligent, ruthless enemy
- Disrupt normal traffic patterns
- Quit your job, briefly
- Call Customers When They're Not Home
- Don't be Annoyed by Generation Y
- Use a full-length mirror to sell women pearls
- Don't give the discount to the customer
- Put your hours in on the floor
- How to look great instantly
- What to do after suffering a sales floor defeat
- The secret of a great thank you note
- Display a gift wrap sample
- Don't unnecessarily put a customer on the defensive
- Start a book of your favorite customer quotes
- Maintain eye contact with customers.
- Nurture sales of birth-of-a-child gifts
- Lose an item if you see it at a chain
- Let a friendly jeweler peddle your slow seller
- Sell with questions, not words
- Talk to others before choosing between two similar brands
- Learn the four Cs of jewelry business
- Price jewelry on par with flowers this Mother's Day
- Prepare to discount your original offer
- Memorize your inventory
- Stand up when calling clients for better energy
- Bite your tongue when customers complain
- Handle a customer's fibs
- Talk to customers from the "Point of You"
- Beat them to hello
- Disarm them with your busy demeanor.
- 3 items is not too many, not too few. It's just right.
- Douse that angry fire with a surprise gift
- Teach sales associates the Right Hand Rule
- Want better staff? Ask better hiring questions.
- The 5 opening lines never to say
- Get out from behind that case!
- Asking for referrals? You haven't done your job.
- Increase average transactions with an up-selling system
- Tell your customer to take a seat
- No one leaves with a tale of poor customer service
- Put on a show
- Keep a notebook with you on the salesfloor
- Let it rain! This is your chance to shine
- You need 60 seconds to make an impact on radio
- How to deal with low-ballers
- Be "that guy in the red bow-tie"
- Stand out with a proprietary cut
- Consider Alternative Points of View
- Communicate Effectively with Clients
- Stop him from leaving with a 1-carat surprise
- Launch Your Own Collection To Stand Out
- Never stop selling your customers.
- Manage Your Energy Effectively.
- Don't Prevent Yourself From Making A Biggest Sale.
- Be distinct or go extinct
- Don't Create Overly Matchy-Matchy Assortments
- Don't go negative. Keep signs positive.
- Time to use stress to your advantage
- Wrap self purchases to make them special
- Start to inventory non-merchandise
- Manage Inventory Aggressively
- Put a countdown on your site
- Happy workers mean higher sales...
- Reading can help boost sales...
- Relaxed customers mean more sales...
- Monitor never-out SKUs monthly...
- Junk the 'No Food' sign
- Start networking early - hold a pre-party.
- Want to kill the romance? Pull out a cert...
- Get lessons from the big boys...
- Slip fliers in bridal books...
- Grab some sun while it lasts...
- 90 hours a week and loving it!
- Sales lessons that sticks...
- Target talent on home leave...
- Break some moves. Bust some stress...
- Spread the good word via cards...
- Slow and sure gets the message accross...
- Uh-oh, it's personal report card time...
- Got your splurchandise ready?
- When no greeting card is better
- A memorable parking lot? It's possible...
- Get those errands out of way now...
- Respond to "Just Looking" in a way to start a conversation...
- Turn customers into models for their wish lists...
- Out shopping? Always be hiring...
- Set up a scoreboard only your staff can read...
- Make sure your temps help not hinder...
- Remember your retired former employees. You may need them...
- Open a gem bar to promote custom pieces...
- Open a gem bar to promote custom pieces...
- Monitor your blog comments for spam...
- Extra responsibility can empower and motivate your employees...
- Seasonal hires often transition into permanent staff — train them well at the start...
- Have photos on hand of every piece of jewelry in your store...
- Dying plants reflect badly on your store management...
- Increase your sales in four words...
- Big leadership is often built on small gestures...
- Identify job candidates' weak spots...
- If a customer asks for a discount, cheer!
- See green in your breakroom...
- Don't forget the karat sticks...
- Include all staff in incentive programs...
- In ads, don’t describe the person, not the position you’re after...
- Validate your customers’ decisions...
- Take that Swiffer for a daily spin around your floors...
- Invitations: It’s all in the packaging...
- Give employees the incentives they want...
- Too Many, Too Few Salespeople on the Floor? Here's How to Know...
- Hit them when they're hungry...
- Keep a daily marketing scorecard...
- Take a Zippo to your testimonial page...
- Add eyeglass repair to your list of services...
- Get express service at the post office...
- Win friends and influence people… with coffee
- Give them something to talk about ...
- Promise outrageous benefits, not just features...
- "Diamonds are forever, forever, forever..."
- On the road? Wire in a cookie...
- Aim to fail with your first loan pitch...
- Make your Halloween displays do double duty...
- Up your phone skills...
- Channel your inner Deepak…
- Look behind you. You may see potential customers...
- Balance your calendar by always including family...
- Get a new logo ... on the cheap
- Organizational overflow? Take it to the floor...
- Squeeze more power from your brain...
- Get the inside story from an existing advertiser ...
- Focus on positives to replace bad habits...
- Think about offering a new service...
- Do not discount bridal jewelry...
- Video tape your sales pitch to seek for a weakness...
- Choose your words wisely - the customer is listening...
- Exercise can set those creative juices flowing...
- Don't be a know-it-all, especially one that's wrong...
- Increase rates regularly to match commodity markets...
- Budget for future mistake. Then learn from them...
- Avoid assumptions to survive tough conversations at work...
- Avoid showing up a customer by correcting the pronunciation...
- An online presence attracts Gen Y consumers...
- Make the shopping experience personal to hook that customer...
- Be professtional, but don't talk over a customer's head...
- Effectively place your clearance items...
- Expand publicity efforts to be included in local media gift guides...
- A Sandwich board can attract extra traffic...
- Vendors are great source of marketing information...
- Specific lighting+sound settings can manipulate customers...
- Spread your co-promotional dollars...
- Turn annual bonuses into smaller monthly rewards to increase employee performance...
- Stick your foot in your mouth? An apology goes a long way toward rectifying the situation...
- Stick your foot in your mouth? An apology goes a long way toward rectifying the situation...
- Stay involved in business functions that you truly enjoy...
- Inexpensive advertising at local prep football games can yield big returns...
- Create Interesting Stories About Products to Improve Jewelry Sales...
- Create Interesting Stories About Products to Improve Jewelry Sales...
- A Personalized Opera-Themed Voicemail Can Make Your Store Appear More High Class ...
- Come to my party … Keep the iPod
- Spin Your Statements in a Positive Direction to Keep Customers Happy...
- Do better than 'Yes'...
- Mailing Birthday Cards to Customers is a Great Marketing Opportunity...
- Editing is the Key to Producing Great Marketing Copy...
- How to boost word-of-mouth advertising...
- The right type of customer can provide word-of-mouth marketing...
- Motivational advice to succeed in the face of fear...
- Create a well-thought plan and act...
- Enshrine the power positive...
- 30th time? Now they're getting it...
- Eye contact: How much is too much?
- Evaluate, shape and mould...monthly
- It's time to rename your "Wish List"...
- Opticians make ideal jewelry salespeople...
- Highlight your custom designs with a "brag book."...
- A digital camera is a great sales tool...
- Head to the gym to get your jewelry noticed...
- Two strikes and it's time to T.O.
- Always to thinking of the next sale...
- Rent a CFO...
- State your mission in 8 words...
- Best customers first, new customer second...
- Start a 'smile file'...
- Focus on getting better, rahter than being good...
- Cleanliness is Next to Profitability-ness
- Tell staff to bring solutions not problems...
- Max out your insurance...
- Order by POPULAR request...
- Scatter your impulse buys...
- Say more than open/closed...
- Set low targets...
- Reprice ... quickly!
- Lend that diamond buyer a loupe...
- Dip your toes in a different niche...
- It's a vacation. Be inefficient...
- Clean up - literally...
- Don't feel like working? Fake it!
- Set your desk up on the sales floor...
- Hang a name on that voice...
- Never pay the card rate...
- Accentuate the positive...
- Beware the Stockdale Paradox...
- Keep add-ons top of mind...
- Plug in, drop out...
- Hold a showcase decorating contest...
- Be big, bold, and succinct...
- Get staff to proof your ads...
- Sell 'bargain' diamonds...
- Leave 'em feeling good...
- No dozing on Sunday
- Hit the ground running...
- Snap that parking spot...
- Hit the newspaper sweet spot...
- Set appointments for clients...
- Trust in something...
- Make a show of paying bonuses...
- Ban this question...
- Mail yourself to-do notes from Vegas...
- Don't sell in your advertising — Educate!
- Find the fashion sweet spot...
- Build up your Karma credits...
- Bring home a staff favortie from vegas...
- Show the most expensive item first...
- Aim low...
- Downsize your over-busy life
- Avoid these words...
- Make it about the customer...
- Review your marketing weekly...
- You don't own price...
- Get busy on your tax plan...
- Deal quickly with staff issues...
- Ad ain't broke?
- Recover from a dumb comment...
- Know when to shut up...
- It's 9a.m. That means...
- Beware staff recommendations...
- Know the value of a pat on the back
- Preparation is only half of it...
- Get some perspective...
- Sell like a fashionista...
- Let them eat cake...
- Send out graduation gift letters...
- Hire good people. No exceptions.
- Solve, don't sell
- GMROI is your friend...
- Fewer vendors, more sales
- Shows mean homework. Ugh!
- You are what you buy...
- Greeting: Not too cold, not too hot...
- Target the collectors...
- It's all about the emotion...
- Get ready for the prom...
- Say thank you routinely...
- Renew, renew, renew...
- Sound like a human ...
- Don't trust tomorrow ...
- Build that brand called "You"...
- A place for everything ...
- Value is king...
- Make the call. Today...
- Treat people like adults...
- Test your cool..
- Don't mix your messages ...
- Suggest diamonds as a birthday gift...
- Bring on the change...
- Lose a sale? Get curious ...
- Zone out, zone in...
- You gotta ASK for referrals...
- Add some campfire language to your website...
- Be different -- back up your computer system...
- Try a Fedex Day...
- Verify that story via e-mail...
- Get a recharge...
- Sharpen your editing skills...
- Get rid of "bacn"
- Compile "intelligence briefs"...
- Lights, action...Display!
- Follow up on cupid...
- Give your undivided attention...
- Crank the tunes...
- Stop selling in the present...
- Your thoughts are garbage...
- Make him feel relaxed...
- Go for the jaw dropper...
- Display it like a book store...
- The six magic words...
- Add a touch of red...
- Love those basket cases...
- Believe it...
- Own your problems...
- The secret to handling objections...
- Ditch the to-do list...
- Roll out the red carpet...
- Share the love with your rivals...
- There is no end game...
- Book a trip today...
- Get some non-profit skills...
- Go higher and lower with pearls...
- Prepare, prepare, prepare...
- Get Inspired...by stealth
- Think fun, not cash...
- Feeling negative? Cancel it!
- Plan for 3 scenarios...
- Pay commission for repairs...
- Spend some time with your P&L...
- Google yourself...
- Always be recruiting...
- Add fuel to your database...
- File those wish lists...
- Sleep better in 2011...
- Outsource the rest...
- Don't let a clasp foil the sale...
- Open your arms to returnees...
- See the upside...
- Make it "Game Day"
- Don't stop polishing...
- Keep February on your mind...
- Hit the sizing sweet spot...
- Worst service x Most cutomers =...
- Acknowledge everyone...
- Beware the "last buy"
- Hold five. Grab your feet...
- Dial P for personal...
- Leave a video message for your family ...
- In fashion, it pays to be honest...
- Make her feel important...
- Add some urgency...
- You can't be too specific when you praise...
- Just don't disappoint them...
- Not in the mood? Get busy!
- Horses for courses, sales staff for sales floors
- Brush off your 'A' game...
- Brush off your 'A' game...
- Work out your December sales ... now
- Hey, let's add-on out there ...
- Be a newsmaker...
- Huddle each morning...
- It's all about value this year...
- The self-purchaser is back. Snag her!
- Create a transition ritual for going home...
- Make your gifts guaranteed to please...
- Your Holiday Shopping Done Now...
- Don't overrate his imagination...
- Send your fast-seller reorders daily...
- Psst! It's ok to make a good profit...
- Review yesterday's sales, every day...
- Think transactional value...
- List prices in holiday ads...
- Make it smell like Christmas...
- Is it your marketing or salespeople?
- Send a message with your return policy...
- Leave branding to the big boys...
- The biggest mistake in pricing?
- Be the teacher's pet jeweler...
- Pump up your pendants...
- Respect the cost of your labor...
- Let your customers see you as a person...
- It doesn't have to SCREAM Christmas...
- The first piece is key...
- Half-page ad. Maximum impact!
- Hard data is better...
- Flank your beads with diamonds...
- Throw in a free birthday card...
- Get the deep background on your diamonds...
- Round your prices to the nearest price point...
- Mark time off to daydream...
- Empower your staff to fix complaints fast
- Measure your conversion rate...
- Employees need to hear it over and over...
- If you can't help, find another store that can...
- Boss, there's no such thing as a trivial comment...
- Give her space ... but not too much...
- Send "first sale" anniversary cards...
- New media? Ask for a trial rate...
- Keep your customers in the store longer...
- Align your workdays with your energy levels...
- Return rate of 7 percent? You may have a problem...
- Have daily staff meetings...
- Offer to wash your employee’s car ...
- Set up a discount program for the employees of local businesses...
- Set your own agenda for buying...
- Neutralize the annoying kid with a lollipop...
- Split your customers into 3 groups
- Say no the first time they ask for a discount...
- Use the customer's own words...
- Tote bags as coupons...
- Leverage those watch battery sales...
- Build an in-store training library...
- Start on your holiday-season window display today...
- Offer to tighten the diamonds on every ring that comes in...
- Just do it .. afraid
- Work your fashion credentials...
- Test your opening hours...
- Pump up the energy ...
- M.A.P. out your day...
- Get him involved in the sale...
- Build your appraisal business...
- Spread the word via your business cards...
- Share the wisdom...Sign your staff up for INSTORE's Work Smart daily tips...
- Beware the 'C' word...
- Always present for versatility and wearability...
- Utilize your greatest asset — you!
- Get him waxing lyrical...
- Time your add-on pitch right...
- Cast off the recessionary blues...
- Keep the kids away...
- Don't hand her the jewelry...
- Set up a board of directors...
- Stroke his ego...
- Customer loyalty for $1.43
- Deliver mini training sessions...
- Buy five, get one free...
- Drop a hint: Jingle bells, Jingle bells ....
- Focus, focus, focus ...
- Collect tales of gift ideas gone awry...
- Avoid taking on "monkeys" ...
- Host a seminar...
- Catch the falling fruit...
- Tell him, it isn't really forever...
- Share the birthday gift of a free appraisal...
- Claim the right to be somebody...
- Install a "Yellow pages line" in the store...
- Clean up your credit rating...
- Don't cut the price, raise the commission...
- Sign up for INDESIGN...
- Stand when you answer a call...
- The customer is always right. Not...
- Get in before her travel agent...
- Make It a Rule...No Elevators...
- The secret to a great testimonial...
- When do you ask the budget question?
- Think holiday, act holiday...
- Invite the "boys" over...
- Embrace price objections....
- Drop the minimum purchase...
- Reach out for some help...
- Try the gold-ticket system in your store...
- Dominating a single medium...
- Put your jewelry-cleaning station out front...
- Take photos of engagement-ring buyers...
- Hold a diamond-cutting event...
- Keep a Little Black Book
- Answer this question in less than 5 seconds...
- Create the perfect repair moment...
- Put a "reward jar" on your desk...
- Offer half-price repairs...
- Clean up your e-mail database...
- You don't have to respond instantly...
- Create proposal packages...
- Be a staff member's "slave for a day"
- Aim to win over Top Dog's associates
- Treat opinion influencers like gods...
- Tune out to the doom and gloom...
- Close ’em with a story...
- Offer an “express” repair service...
- Use the power of suggestion in your signs...
- Love dogs? Let them in your store...
- Always handwrite a sales slip...
- Don’t try to close every repair sale.
- Bundle an "experience" on Father's Day
- Hold a trade-in watch sale this Father's Day...
- Show your best pieces first...
- Stop wasting time on tire-kickers...
- Make the amount and due date bold in the invoice...
- Bundle sports tickets with Father's Day gifts...
- Make a play for a departing rival's customer list...
- Hold a "Dad's Ugliest Tie" contest this Father's Day...
- Create easy-to-remember passwords...
- Arrange a visit from the "customer from hell."
- Bundle sports tickets for Father's Day...
- Congratulate the Class of 2010...
- Set up an “after work” club with other local small businesspeople...
- Look for the “magic numbers” when it comes to price...
- Don’t sell customers what they want...
- Enjoy a beautiful summer outing with your staff...
- Add sparkle with a trip to Antwerp...
- Use your Facebook fan page to collect engagement stories...
- Give candy JEWELRY to children...
- Try rolling your clothes to fit more into your suitcase...
- It's time to reprioritize...
- No buying allowed at ladies event...
- Be happy to muddle through...
- Sales contest? Keep it short, sweet and fun...
- Come to grips with the perfect business handshake...
- Acknowledge the hole in the doughnut...
- Dispatch Chatty Jane with the "+ + –" trick
- Break out your "big look" jewelry. It's prom season...
- Don't make your customers remember you.
- It's time your staff learned how to handle an objection...
- Don't tip your hand with your business card...
- Give new hires 90 days to show their performance...
- Call and ask for the accounts receivables department...
- Don't stop at "no"
- Reward staff for the best "intelligence" scoop of the week...
- Dip your toes in social media...
- Let the customer think he is controlling the sales transaction...
- Don't pat yourself on high sale yet...
- Start your workday early...
- Never ask "Would you like to try this on?"
- Set a refreshment bar near the wedding jewelry area...
- Insisting everyone drink a bottle of water at the start of meeting...
- Fight discount-seekers with "value"...
- Break your tasks down into the smallest possible steps...
- Bring a printout of your inventory to a trade show...
- Secret to dealing with unhappy employees...
- Now's the time to discuss re-merchandising with vendors...
- Greet customers like friends...
- Leave holes in your schedule...
- Accelerate sales with the engraver close...
- Listen and understand clients...
- Make your voice mail about the person...
- Make "No" your default answer.*
- Call an "Evolution Session" for staff...
- Not succeeding? Give up!
- Learn the art of the "trial close."
- Use a weekly "Stop doing" list...
- Buy a gift for every new employee who joins the store...
- Facing a brain-wracking problem? Think happy thoughts...
- Sign every check that goes out the door...
- Make your parking lot a selling point...
- Ask your staff to list their top 20 customers ...
- Use an expensive-looking repair pricing book...
- Sleep with a notepad on your bedstand...
- Need a pushy salesperson? Use a sign...
- Hire temps who share similarities with your customer base...
- Offer a "personal shopping" service...
- Keep your message s-i-m-p-l-e...
- Instead of price tags, use information cards in...
- Suggest diamonds to a birthday-gift buyer...
- To add inventory, start with the retail price...
- Polish up a repair order in front of the customer ...
- Hold a star-sign party...
- Be French - take a vacation...
- Turn that window browser into an in-store visitor...
- Get some outside perspective...
- Loyal customers beat satisfied customers...
- Encourage your staff to play favorites...
- Know your real enemy...
- Nurture sales through birth-of-a-child gifts...
- Treat part-timers like regulars -- they are the way of the future...
- Stamp "From the customer" on every pay slip...
- Go outside and look at your storefront the way a customer does...
- End your meetings with praise...
- Stop making it about the product ...
- Thinking about how to improve your business ...
- Need a tough return policy?
- Make your customers sing for a discount this Valentine's season ...
- Say it: Bad feedback is good...
- Promise a compliment or your money back ...
- Serve diamonds on a silver platter...
- Offer to replace lost diamonds...
- To add on, use a little mystery ...
- For female self-purchasers, show color first...
- Opt for quality over quantity in your mailings...
- Is she writing a wish list? Get her to address the envelope as well...
- After the close comes reassurance...
- The thank-you note is not an option...
- When a customer asks for a discount, cringe...
- Remember, there is no such thing as an ugly diamond...
- Don't hold the product when quoting the price...
- Use the grandma test...
- Dogs, cats, hamsters... Welcome them with open arms.
- Scrap that No Food and Drink policy...
- If your customer rubs his or her nose, beware!
- Get on the fast track to a customer's heart...
- Write envelopes by hand...
- Take a break once in a while...
- Teach customers the right way to handle gemstones...
- Start to exercise...
- Now's the time to stock up on Christmas decorations...
- Speak softly and carry a big discipline manual...
- This year, give resolution making a break...
- Now's the time to start working on your ad budget...
- Set up an "Extreme Value" showcase...
- List the price, not a percentage markdown in your sale signs ...
- Ask your parents to tell you a story you haven't heard yet...
- Force yourself to get up after nine or so hours...
- Offload low price-point items by the bunch...
- Make it seem less like a ring...
- Banish these four words from your store...
- Set a daily quota for handing out praise to your staff...
- Let gift-buying customers know that you'll be calling...
- Say hello to everyone who comes in the store...
- Be constantly changing your displays...
- Ask, so who else is on your list?
- Add some holiday season decoration to your website...
- Bring in a choir to sing in your store...
- Make your store smell like Christmas...
- Put a photo of smiling staff near the door...
- Simplify the choice for your customer...
- Keep detailed notes on job candidates...
- Subject lines are your friends...
- Don't think your super customers can be sated...
- Design "help wanted" ads to attract customers...
- Play up your community involvement...
- Establish a "preferred customer" program...
- Go the extra mile for the man in the "doghouse."...
- Go environmentally friendly with your catalog...
- Set up an appointment with your bank's lending officer...
- Give your staff a "splurge" gift to say thanks for their hard work...
- Got a hot new line? Stick it to the right of your current best seller ...
- Make good on that resolution to turn repair into a profit center...
- Put a portion of your ad budget into your website...
- Abandon the idea you can successfully multi-task ...
- Send a nifty holiday-season gift to your best customers...
- Get advice from a mentor with decades of big business experience for free...
- Give your most expensive merchandise lots of space ...
- Don't send birthday cards to your customers. Send them to their rings...
- Display gift items how they'd look in your customer's home
- Add face-value to the gift certificates you sell...
- Have entry-level price points across all categories...
- Display customer report cards in the back room...
- Offer discount goods to your best customers first...
- Follow up with job candidates at different times of the day...
- Holding a sale? Discount just a few items aggressively...
- Make your word as good as gold...
- Set out your store to reflect customers' right-handed bias
- Don't promise everything you plan to deliver...
- Always offer two choices on watch batteries...
- A complimentary gift to get a working mother really excited?
- Sell a "secret" item that customers have to specifically ask for...
- Could you offer customers pre-opening trading hours?
- Get serious about making your store a fun place to work...
- Aim for a higher margin when dealing with small vendors...
- Reduce the number of vendors you buy from...
- Keep showroom conversations on track...
- Overhaul your bill-paying system...
- When doing ring sizings, offer a melee guarantee for an extra $20...
- Don't let the potential big sale blind you to where the real margins are...
- Ensure you're focusing on what's important in your life and business...
- Remember to pitch the trend not the product promotion...
- Never forget the real cost of outdated inventory...
- Try the "gold tag" dog disposal technique ...
- Talk to customers and staff as if they were six-year-olds ...
- Don't allow staff to use store discounts ...
- When pricing custom work, use two columns ...
- Wrap all meeting with a set of action steps for staff to carry out
- Ensure every bride to-be signs up for a yearly cleaning ...
- Arm yourself with prepared questions
- Got a credit card that won't work?
- If the best saleperson always wins your sales contests, shake things up ...
- Create a secret ceremony to celebrate big sales ...
- Get faster results by paying quicker commissions ...
- Celebrate your past.
- Put chairs in your store.
- The correct answer to "Thank you"
- One benefit
- Keep on pushing for those add-ons
- Create your own terminology in your store.
- Build trust in your repair service.
- Get better at remembering customer's names
- Take the tried and tested
- Promote your repair speed
- Of the three golden rules in advertising
- Got a Birthday Coming Up?
- Celebrate your store's anniversary with a party or sale ...
- I would have written a shorter letter
- Still Relying on Keystone
- Target your words
- Take your best customer out to lunch.
- Place the odd price sign
- Get out a tape measure
- Jewelers are sadly closing their doors
- Can't commit to doing the things
- Looking for an interior designer? Call ASID
- If you can't give a surprise day off, how about a surprise hour off?
- Security guards should be welcoming, too
- Got an alarm keypad?
- Here's the magic formula for making diamond sales ...
- Looking for a new jewelry salesperson?
- When a customer comes in
- Got teens loitering around
- Take your best customer out to lunch ... it's a great way to build your relationship.
- Still relying on "keystone"? Instead, shoot for "turn and earn".
- The magic formula for bridal sales
- Celebrate your past with a party or contest
- SKU your customers
- Don't have at least one chair
- For flexibility
- Write an "Oath of Office"
- Make a commitment to get more business cards out into the public
- Remember, gifts-with-purchase don't have to be more jewelry.
- Always ask three times as many questions as you think you should ...
- Praise People Immediately
