Don't have at least one chair

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YOUR TIP FOR AUGUST 31, 2009
DON'T HAVE at least one chair in your store for customers to sit? Tsk-tsk.
WHY?
If we haven't convinced you to put a chair in your store yet, read this quote from Paco Underhill.
HOW?
Says the author of the merchandising classic "Why We Buy": "In the majority of stores throughout the world, sales would instantly be increased by the addition of one chair. I would remove a display if it meant creating space for a chair. I'd rip out a fixture. I'd kill a mannequin. A chair says: We care. Given the chance, people will buy from people who care."
SOURCE: Paco Underhill

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