[h3]Break out your "big look" jewelry. It's prom season.[/h3]
WHY? This is a youthful market desperate to make a big impression on their big night (with a not-so-big budget).
HOW? Show colored gemstone jewelry, lightweight metals and designs that promise more for less (like some of last year's popular lines). And keep the sales process fun and lighthearted — these young customers could be the future of your business.
More than 18,000 jewelry-retail employees receive our bulletins each weekday. Now you can, too. Just complete the form, and we'll send you an e-mail every now and again with all the latest INSTORE news.