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Spread the word via your business cards...

Category: Tip of the Day: 2009-2012

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	YOUR TIP FOR SEPTEMBER 1, 2010


	[h3]Set your staff a new target: Hand out one business card a day[/h3]

	WHY? Because everyone in the store has a marketing responsibility as well as a sales responsibility.

	HOW? Everyone hands out one business card outside the store every day. Consider such great possibilities as the dry cleaner, the grocery store (each department manager, clerk, etc.) clothing store, anywhere you buy something from someone else. Purchase an iPhone from Best Buy and you've just given a nice commission to the salesperson. Give him/her your card. What would happen to your business if everyone in your store handed out 300-plus business cards every year?

	SOURCE: Dave Richardson, Jewelry Sales Training

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