Stuller, Inc. Launches Loyalty Program

Stuller has launched Stuller First, its first company-wide loyalty program.

“This program has been two years in the making, and we’re eager to finally bring it to our customers,” says Stuller Chief Marketing Officer, Kevin Metz. “We’ve always strived to put our customers first. And this is our way of making it easier for them to do business with us, beginning with the way we ship packages.”

For an introductory annual membership fee of $199, the program offers jewelers next-day afternoon shipping on any package less than five pounds for just $6.99 each. (Some exclusions and additional charges may apply.)

Program highlights include:

  • Unlimited next-day afternoon shipments
  • No minimum purchase requirements
  • Use the membership to buy as much or as little as desired, as often as desired
  • Valid for a full year
  • Shipping costs automatically applied to the order placed

“This program will pay for itself in about 20 shipments,” continues Metz. “If they’ve [customers] been thinking about trying any new products or something they haven’t normally purchased from us, this is a great opportunity for them to do so. We encourage customers to take advantage of the broad line of products Stuller has to offer.”

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Long’s Jewelers Hosts Annual Wedding Band Weekend

Long’s Jewelers delivered another full house during its annual Wedding Band Weekend event at their Burlington, MA location Friday March 27 through Sunday March 29.

Nearly 3,000 young women and men visited Long’s that weekend to find the wedding bands that fit their dreams and their budgets.

Wedding Band Weekend is a longstanding annual event at Long’s Jewelers and this year was hands down the best one yet, thanks to greatly increased traffic and growing price points. Along with the year’s best selection and prices, Long’s offered a new enter to win prize this year to its customers – the chance to borrow $10,000 of jewelry.

This unique prize was a huge draw for brides-to-be. With the help of the Platinum Guild, Long’s again taught all event attendees about the benefits of choosing a platinum wedding band and, as a result, Long’s sold hundreds of platinum bands and more than any other metal type.

The event brought together some of the world’s top bridal ring designers including Ritani, Mémoire, DIANA, A. JAFFE, Furrer-Jacot, Scott Kay, and many more to share thousands of choices in platinum, gold, diamond, and custom wedding bands.

In addition, the event included wedding professionals and companies thrilled to interact with this younger demographic. The Platinum Guild, TAG Heuer, Jordan’s Furniture, The Capital Grille, Men’s Wearhouse, Konditor Meister, and more all provided incredible prizes geared toward this audience.

“We're very fortunate that the economy continues to improve. Lots of people are getting married, and they truly want wedding bands that will last a lifetime, so they are choosing Long's as their jeweler” said Craig Rottenberg, President of Long’s. “This event is such a feel good weekend for us, since we get to meet so many amazing couples with great stories.”

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Forevermark Plans Extended Presence at JCK 2015

Forevermark plans to expand the brand presence at Luxury and JCK shows this month. Forevermark will host a 5,300 sq. ft. salon space to meet the growing needs of Forevermark jewelers.

The new salon concept is an overhaul of the brand’s partnership trade show strategy. The concept encourages all Forevermark diamantaires, manufacturers and retailers to connect in one efficient shared space.

The Salon will provide an immersive brand experience, allowing partners to preview the breadth of the Forevermark diamond collection and learn about the latest brand programs, including marketing and public relations activities, exclusive product offerings, Diamond Asset Financial services, Forevermark Brand Environments, digital platforms, and training.

Forevermark US President Charles Stanley announced through a private invitation to all Forevermark Partners, “We are thrilled to host all of our Forevermark diamantaires together under one roof, providing the Forevermark retailer with an invaluable, seamless brand experience, a crucial one-stop shopping opportunity for all Forevermark business needs.”

Heather Ingraham, diamond buyer at Borsheims Fine Jewelry said, “As a member of the Forevermark Leadership Council, I am excited to see Forevermark debut this Salon strategy at JCK. I appreciate the convenience and efficiency of shopping the full Forevermark offer out of the Salon, through appointments booked for me.”

“We are excited to have industry leaders like Forevermark expanding their presence at LUXURY by JCK this year. They are consistently innovating to support their partners and bring value to our shows,” said Yancy Weinrich, SVP of JCK Events.

The Forevermark Salon is located in Breakers Ballroom HG, Mandalay Bay, Las Vegas. Forevermark retailers should book appointments with a Forevermark supplier or Forevermark representative through a member of the Forevermark Partner Relations Team.

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IJO Creates "Millennial Board"

Southport, CT — Following advice from its Board of Directors given at its recent annual meeting, the Independent Jewelers Organization (IJO) has created a new Millennial Advisory Board, according to IJO President and CEO Jeff Roberts.

The purpose of this new board will be to involve and capture ideas and concerns from younger jewelers in IJO who are looking at making a career in the jewelry industry. The board, which will convene with IJO board member Dina Unwin of Sterling Jewelers, is designed to enable the “Millennials” of IJO to share their thoughts, perspectives, ideas and concerns. These meetings will occur at each of IJO’s semi-annual conferences. After each meeting, Unwin will take the Millennial Board’s comments back to the IJO Board of Directors for further discussion. IJO's Board of Directors consist of nine retail and two vendor members.

“We are fortunate to have a really active, involved and supportive Board of Directors,” said Roberts. "They act as a liaison between the membership and IJO headquarters and have contributed a great deal to the betterment of this organization.”

“I’m delighted to have been asked and I'd love to participate in this newly-created board,” said Alec Garcia. “What a great honor this is for me.”

Roberts added, “This board represents the next generation of IJO. They are the future of our industry and I want to ensure, as best I can, that it’s everything that they want it to be.”

The first meeting of the Millennial Board will be held at the Omni Hotel in downtown Nashville, TN on Saturday, July 25 from 12:00 pm-1:30pm.

Participants are:

Chris Caves – Caves Jewelers, DeSoto, TX

Alex Hevia – Kiefer Village Jewels, Lutz/Land O’Lakes, Dade City and Brandon, FL

Alec Garcia – Garcia Jewelers, Farmington, NM

Mallory Murphy – Murphy Jewelers, Pottsville and Hamburg, PA

Landon Wiland – J. David Jewelers, Broken Arrow, OK

Scott Kaufman – Allison-Kaufman Company, Van Nuys, CA

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