Cool Website: Toodie’s Fine Jewelry
Published in the April 2012 issue
Founded by Howard Jacobs in 1982 and named for his mother, who had succumbed to breast cancer, Toodie’s Fine Jewelry has been a continually growing enterprise in Quincy, MA. The store is renowned locally for such creative marketing as TV ads that spoof Gene Simmons’ Family Jewels.
1FAMILY JEWELS: All five spots from an unforgettable television ad campaign can be found here. Don’t miss them for inspiration.
2GIFTWARE: So often the forgotten category in a jewelry store these days. Toodie’s lets browsers know it’s the place to go when looking for napkin rings or salt and pepper shakers.
3 DIAMOND INFO: Toodie's uses straightforward diamond information from the GIA, proving it’s simple to have basic diamond info on your site. There’s no reason any jeweler shouldn’t have at least a four Cs explanation.