Cool Website: Toodie’s Fine Jewelry
 

Published in the April 2012 issue

Founded by Howard Jacobs in 1982 and named for his mother, who had succumbed to breast cancer, Toodie’s Fine Jewelry has been a continually growing enterprise in Quincy, MA. The store is renowned locally for such creative marketing as TV ads that spoof Gene Simmons’ Family Jewels.

1FAMILY JEWELS: All five spots from an unforgettable television ad campaign can be found here. Don’t miss them for inspiration.

2GIFTWARE: So often the forgotten category in a jewelry store these days. Toodie’s lets browsers know it’s the place to go when looking for napkin rings or salt and pepper shakers.

3 DIAMOND INFO: Toodie's uses straightforward diamond information from the GIA, proving it’s simple to have basic diamond info on your site. There’s no reason any jeweler shouldn’t have at least a four Cs explanation.

Cool Websites are selected by judges and INSTORE editors from among the top-ranked entries in the 2011 America’s Coolest Stores Contest, or they are nominated by readers. Have a cool website? Send us an e-mail to let us know about it:  This email address is being protected from spambots. You need JavaScript enabled to view it. .