Service Short: May 2012

BY THE INSTORE TEAM 

Published in the May 2012 issue

INSURANCE ONLINE
Jewelers Mutual has introduced Perfect Circle Jewelry Insurance for consumers’ jewelry with an ad campaign called “Happiness Rules” that invites people to submit their rules for a happy relationship on the Perfect Circle Facebook page (www.facebook.com/PerfectCircleInsurance). The plan allows couples to insure an engagement ring or other jewelry, even if they don’t have homeowner’s insurance.
Information: (800) 558-6411, ext. 2118

DE BEERS BRIDAL
APP De Beers Diamond Jewellers has launched an app on iPhone and iPad that enables searches for engagement rings and matching wedding bands. “We see it as the definitive diamond wedding jewelry information resource, expressing our role as the diamond mentor for consumers,” says Francois Delage, CEO of De Beers Diamond Jewellers.

WATCH APP
A Buben & Zorweg app can be downloaded for free at the Apple App Store. The centerpiece of the app is a database with winding information for approximately 7,000 watches.
Information: itunes.apple.com/us/app/buben-zorweg/id508770234?mt=8

BASEL STARS
Haute Time announced the launch of a video series that features interviews with the luxury timepiece industry’s top CEOs, done at Baselworld 2012. Information: www.hautetime.com.

NCDIA RELAUNCH
The Natural Color Diamond Association (NCDIA) is restructuring and preparing to relaunch its organization with an energized approach to the promotion of natural color diamonds. Information: www.ncdia.com

DIAMOND DEVELOPMENT
Susan Jacques, CEO of Borsheims Fine Jewelry and Gifts in Omaha, NE, has been named honorary chair of the Friends of The Diamond Development Initiative fund-raising campaign. DDI seeks to ensure diamonds are an engine for development in source communities in Africa and South America. The program includes a kit that will allow retailers to show their customers that the industry is making a positive impact on the lives of the people who mine diamonds by artisanal methods. Information: (760) 525-9393 or This email address is being protected from spambots. You need JavaScript enabled to view it.