Service Short: May 2012
BY THE INSTORE TEAM
Published in the May 2012 issue
Jewelers Mutual has introduced Perfect Circle Jewelry Insurance for consumers’ jewelry with an ad campaign called “Happiness Rules” that invites people to submit their rules for a happy relationship on the Perfect Circle Facebook page (www.facebook.com/PerfectCircleInsurance). The plan allows couples to insure an engagement ring or other jewelry, even if they don’t have homeowner’s insurance.
Information: (800) 558-6411, ext. 2118
DE BEERS BRIDAL
APP De Beers Diamond Jewellers has launched an app on iPhone and iPad that enables searches for engagement rings and matching wedding bands. “We see it as the definitive diamond wedding jewelry information resource, expressing our role as the diamond mentor for consumers,” says Francois Delage, CEO of De Beers Diamond Jewellers.
A Buben & Zorweg app can be downloaded for free at the Apple App Store. The centerpiece of the app is a database with winding information for approximately 7,000 watches.
Haute Time announced the launch of a video series that features interviews with the luxury timepiece industry’s top CEOs, done at Baselworld 2012. Information: www.hautetime.com.
The Natural Color Diamond Association (NCDIA) is restructuring and preparing to relaunch its organization with an energized approach to the promotion of natural color diamonds. Information: www.ncdia.com